This article caused me to ruminate about the necessity of both logical skills and creativity in the field of graphic design. As with every field, there is a standard basis of what came before the modern ideologies; often this basis is constructed of raw creativity, untouched by studies that will improve it, and experiments that will expand it. Graphic design can surely rely a lot on the psychological facts that have been founded on various studies of what is most eye-catching, but after a point design always reverts back to a certain level of creativity. Consequently, graphic designers must be both calculating and opinionated in their work. They have to respect the facts, but also respect their judgment; what may look good to them and a majority of people may not look good to others, and that is where the facts or their creativity may be working against them. Graphic design is a gamble no matter what, trying to sway an entire audience is no easy matter, but what I find truly astounding is the power a graphic designer can hold over an audience to sway them in the first place.
I would like to pose the question, “How much psychology goes into creating a logo that can support a brand and its image?” The probable answer to this would be that particular colors and symbols can create an impression in someone’s mind that can cause them to lean in a predisposed direction; for example, there are statistics that state the color blue can generate feelings of seriousness, professionalism, and calming. After a designer uses such aspects to assist them in creating an appropriate basic theme, then they can start to incorporate specifics of what they want that logo to say both visually and linguistically.