I think besides the obvious fact that punch-cutting would seriously make the process of designing longer, it definitely has other effects, both positive and negative. In one sense, punch-cutting would make it difficult to play around with different design ideas as each letter must be so meticulously handled with. Moreover, punch-cutting puts the focus on the actual lettering, it’s serifs/lack of serifs, and it’s curves/edges rather than the placement of the lettering in relation to a design. On the other hand however, punch-cutting puts such an emphasis on having the perfect, clean letter that perhaps the design is well-thought out beforehand to account for the difficulties in making mistakes and redoing. When one has to deal with the actual process of punch-cutting, design brainstorming may be more critical as there isn’t a lot of time to make mistakes. It is quite amazing to see how different and time consuming type-setting was at one point in time. To go from that to clicking a single button is quite remarkable.