Punch cutting method may be is a very interesting process, but as is for me it is a very long process. I guess this kind of the letters are good for writers who use the old printing machines  where letters can be adjusted to write their books. Or, for example in Japan people use to put their signature by using  Punch cutting letters. And, it very comfortable for them i guess. But, for advertise companies or news paper companies  where every minute can be important and where the client can change their mind in last minute and want make something different, using the punch cutting system  would be very  hard. By using new technologies we can make a lot of changes, additions,  experiments, create different background and so on.