Punchcutting

As many of the prior posts have acknowledged, punchcutting is a long, arduous process. One that has much room for error as the typesetter must be careful and pay close attention to what he or she is doing. Other than the errors that may occur during the punchcutting process, which will be solved through trial and error, the only issue I see that will affect any of our designs is quick turn around. In today’s world, designers and agencies have the ability to create and recreate designs, photographs, ads, stories and much more at a moments notice and hand them to their clients within a days time. I do not see that happening with punchcutting due to its long processes.