When it comes to the “right” design, I think the answer isn’t always the same. Personally, when I think of a form of good design, it’s usually something that has word play or has a strong relationship between concept/content and design.

For example, in these three designs, the exact words and their semantics directly reflect the design. My favorite would have to be the third design: “I Never Finish Anyth-.” It is clever not exactly in the choice of type, spacing, etc, but rather in the actual meaning of the statement. For all I know, the designer could have written “I love cats and-,” which would still get the message across.

On the other hand, my idea of not so good design other than Dr. Zizmor’s subway ads, would have to be something that confuses the meaning of the design. This could be done many different ways such as using images that have no relevance to the meaning or even using such an illegible type that nothing is understood.

For example, this piece, unlike the ones above, overlaps its lettering, which makes it difficult to read and understand the meaning.