The article made me more aware of how graphic design affects us daily in our lives. In each passing moment, we are surrounded with billboards, logos and even the small fine print that we fail to notice on our important documents. Without graphic design, we would not be able to live smoothly if it were not for the graphic designers’ keen attention to detail pertaining to their audiences. Sometimes I feel that graphic designers are not getting enough credit since they provide the basis for having the project carried out successfully. While the marketing team and the advertising team stand along the sidelines, the designers have to consider all the elements of the project starting form what font to use to what colors should be used. Living in a fast paced society, we consumers do not really take the time to look at the entire project but just recognize the images while ignoring the words . From reading this article, I realized that in order to successful execute the designers’ ideas to the audience, one must apply both the image and the typography together as one unit.
I would like to ask,” What steps are needed to deliver the idea effectively to his or her audience?” A possible solution to this question would be know your audience well before tackling the project. In other words, it is essential to know who the audience is . The best way to do this is to do extensive research on the type of audience, narrowing to the age group as well as knowing what their preferences are. For instance, it would be best to know that the younger audience prefers a design that has bold, bright colors with a creative twist while the older audience prefers a simple design with big recognizable letters.With that in mind, you plan out your ideas with the marketing and advertising teams to continue the project.