The article helped me to have a clearer understanding of the process that takes place when a graphic designer works on a project.  I now know that the designer’s job is to connect the client with the audience by delivering the client’s message in the most effective way.

Since graphic communication is a blend of various fields put together, like typography, photography and marketing research, I imagine that there are specialists in each field. Does the designer come up with the idea for a project first, and then seeks the input of production specialists?, or is the designer part of a team from the start?. My guess would be that the designer can do either one of the above. I think the size of the project can influence how much help from other people a designer or group of designers and specialists need. And if they are part of a big firm, the size of the group and type of specialists for a particular project would be determined by management.