I think this ad is a very effective one. It instantly tells the viewers that smoking can cause a disease. The dirt is shown in a dying person figure.

This ad is pretty successful. It simply uses French fries to illustrate the logo of wifi. It tells the viewers that there’s wifi in McDonald by using French fries which is one of the most popular food in McDonald.

This ad is telling that its color pencils are identical to real colors of real things. This ad shows that purple color is resemble to eggplant’s color.

I think this ad does not tell its purpose. This picture doesn’t show the effect after applying the mascara. The ad should show the lushes are extended and the volumes are increased on a model.

This is an ineffective ad. Using a lizard doesn’t really tell the meaning of its slogan “natural protection.”

This adidas ad cannot tell what product they are selling. It’s just simply a landscape photo.