The article was concise and to the point, reinforcing what I already believed about graphic design. For one, I should never take for granted a “simple” web page, poster, or advertisement – typeface, margins, letter spacing, word spacing, layouts, and colors are all meticulously chosen for maximum affect. It’s not just to please the eyes, but also to establish a look and feel to better brand a particular service or thing – like the CBS eye logo, or the Playboy Bunny.

It was a very vague and abstract article, though it fulfilled its purpose. It leaves me wondering more – how do certain designs “catch on” and others do not? How do you decide on the best layout to present your information? I know that the human eye prefers scrolling in columns when possible, but is this always best? Questions like this always cross my mind, especially since I design software and websites.