What is Graphic Design? – Johnson Ding

This article brought up very important points about graphic design, the point that caught my attention the most was the line “a picture is indeed worth a thousand words”. I believe that pictures have a far greater impact on people compare to just words. Pictures can project deeper meanings and it can communicate to everyone without language barriers. For example like the “Superman logo” verses the words “Superman”, the S symbol will grab more attention than the words can. I feel like looking at pictures and symbol, it allow you to trigger the memories about it but when looking at words, it make you picture them in your head. Therefore pictures are able to give you a faster and better visual of things than words can.

My question to the author is about coloring. Since the coloring is a big part of designing and using different colors can give different moods and feelings to the design. However people have different taste in colors and different interpretations. Therefore how do we choose the best colors that will not ruin the design and appeal the most audiences? For example Superman’s colors are blue, red and yellow, which seems to represent the American flag. If he was made in different colors then he wouldn’t have the same effects on people. I think choosing the colors that best describes the message of the design is better than choosing the color that appeals to the audiences because the market is becoming more and more global. It is more ideal to have audiences come to you rather than you going to your audiences.