MARTA and race


The Metro Atlanta Regional Transit Authority, known as MARTA, announced the change. MARTA recently renamed its train lines with colors – yellow line(northeast south line), red line(north south line), blue line(east west line) and green.
ATLANTA — The “yellow” train line in Atlanta is now going to be called the “gold” line after members of the local Asian community complained that it was racially insensitive.
The yellow line went to Doraville in the northeast suburbs, an area that has a large Asian population.
MARTA CEO Beverly Scott is set to meet with leaders from the Asian community. The leaders said they have been pushing since November to name the train line “gold.”

Helen Kim, with the Center for Pan Asian Community Services, says she is thrilled and that the Asian community feels like their voices have finally been heard. And now the line is called yellow. I think it is similar problem to Churchill’s ‘Let’s Spread the “Fun” Around’. It is very difficult to do business in America because there are a lot of kind of people. However, Metropolitan Atlanta Rapid Transit Authority accepted the opinion of the Asian community and modified the name from yellow to gold. I think their attitude must be prised and Company(including public enterprise) should so their business with consideration of race more from now. Their announce-
Update on Gold Line

The MARTA rail system, including the Doraville line, was renamed last October when MARTA color-coded its entire rail system (which assigned primary colors to each rail line). In February, due to concerns expressed about the Doraville to Airport line being designated the Yellow Line, we changed its name to the Gold Line. Given our current financial challenges, we have developed an economical implementation plan to phase in these changes over time. Our announcements and electronic station signs already reference the Gold Line. Over the next two months, decals will be added to all of our rail maps replacing “yellow” with “gold” and updates will be made to our website, train announcements, rail schedules and station kiosk maps. New rail maps in stations and other printed materials will be updated as part of the implementation of the other system changes, which are anticipated within the next six months.

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