Reading #2: Lev Manovich

New Media Arts has a variety of categories to address the different uses of computers to develop images, audio, and media production. Computers have developed a new age from the old media by transferring images digitally and texts can be saved smoothly. Manovich mentioned there are five main principles of new media: numerical representation, modularity, automation, variability, and cultural transcoding. One of the five principles that stands out to me is variability because it requires impressive skills to develop different versions of fixing texts by a computer.

Variability is a new media object that can create something that is different in multiple ways into infinite versions. Manovich declared that “… another consequence of the numerical coding of media (principle 1) and the modular structure of a media object (principle 2).” (pg. 36) Not only is variability almost connected to automation, but it probably not possible to be used without modularity. 

There are some cases of the variability principle and they approach elements on objects and programs that have been in society to this day. The one that drew me the most is the sixth case about periodic updates. In computer culture, there are software that can keep updated on the Internet and install websites and databases. “… those sites that continuously update information such as stock prices or weather.” (pg. 38) This approach has led new media to produce different versions of the same object and work efficiently. In the 90’s, software programs were able to adapt to multimedia websites for consumers. Websites were known to drive individuals into more interactive motions and change any point they can create. “Elements connected through hyperlinks can exist on the same computer … connected on a network, as in the case of the World Wide Web.” (pg. 41) Manovich demonstrated that it changed for the start of an evolution and was established to involve the structure of how hyperlinks work.