US Open Remains Fool-Proof for $ponsors, Players, and NYC Alike

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Consistently, we hear tell of under-funded stadiums closing, teams being transferred to more profitable states, and the “bankruptcy” word being thrown around the offices of team owners.

One sporting event consistently delivers in profit, sponsorship, prize money and city revenue. That event is the US Open.

But why? As New Yorkers, we put teams like the Yankees and the Knicks on a pedestal. If you asked a random person on the street which NY sport brought the most money into the city, I doubt very many would say tennis. Yet, it’s true. VERY true.

Year after year, the attendance at the Open tends to grow. It averages 98 percent capacity, around 700,000 attendees per tourney. Last year it battled an impending hurricane Irene and still managed to bring in 650,000 spectators, sell out 11 sessions, and set a record for a final match, (Novak vs. Nadal) with 24,713 people in Arthur Ashe Stadium, (meant to hold an average of 23,200).

Even during the height of the recession in 2009, the US Open actually continued to set records for ticket sales.

But don’t think those tickets represent the money coming in to the city. The ticket money goes to the United States Tennis Association and the organizers of the United States Open. The sponsored money is usually flipped over to prize money. It’s the hospitality costs that cause a great surge for NYC’s revenue.

Many of the Open’s attendees are coming from overseas specifically for the tournament, which lasts two weeks long during prime vacation time that coincides with Labor Day weekend. The average Open-goer has a median income of $150,000 according to the USTA, so it’s safe to say they aren’t always staying in a Comfort Inn. They fill the high end, luxury hotels in the the surrounding areas and tend to stake them out for the entirety of the tourney. The best hotels are often filled up months in advance.

Between the hotels, restaurants, rentals and everything in between, New York City makes an average profit of 250 million dollars off of the US Open. That number grows every year.  That’s a lot of green.

Published in: on August 20, 2012 at 3:07 pm
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“You Have to Look Beneath the Surface” ….Or Do You?

Clay. Grass. PlexiCushion. DecoTurf.

The latest secret weapons for Tempurpedic? Maybe, but today I’m only talking about The Grand Slam courts and their four different surfaces.

By now I have outlined the four tourneys for you. To recap, seated players go from Australia in January, to France in May, to London in late June, and New York in August. That’s enough travel to make the average person a little scattered – but in addition, these pros have to adjust to an extreme change in the conditions of their courts in each location. For some, it’s a minor shift. For others, it’s intimidating, and at times, a deal breaker.

While Roland Garros court in France has always been a clay one, the others were always natural grass, until ’74 when US switched to clay, then DecoTurf, and ’87, when Australia chose Rebound Ace, then PlexiCushion. Now Wimbledon is the lone remaining green – and no court is alike.

A brief outline of what to expect on each surface:

The clay at Roland Garros: First of all, you’re playing on what is essentially dirt. France in May can get potentially humid. Dirt + humidity = one sticky court. You have to be extremely agile and fit to handle that footwork. Second, the clay slows down the ball and lets it bounce higher, this means a great receiver will do well, while a power server will struggle. Legend, Pete Sampras, endured a famous career-long battle with the surface. In the end, he was never able to come out on top.

The grass at Wimbledon: Similarly to clay, weather effects the grass significantly. Uncovered games are stopped and delayed constantly, effecting and shifting momentum. (Clay games are also delayed for rain, but are NOT delayed for humidity.) Even with the delays and drying, the grass is naturally a little slippery. Unlike shock-absorbent clay, grass propels the ball forward at lightening speeds and at lower heights. Speed-wise, grass is the stark opposite of clay, and thus helps players with different strengths. The winners on grass? The ‘power server’ we talked about who uses the speed to their advantage. In this case, Sampras dominated, with seven Wimbledon titles, (matched by Roger Federer) and Venus and Serena Williams, with five apiece.

Plexicushion at Melbourne and DecoTurf at Arthur Ashe: Both are hard courts, and many players and coaches consider the surfaces to be not only very similar, but a friendly middle ground between clay and grass. The courts are considered slower than grass, but faster than clay. US is an “acrylic” hard court, while AUS is a “synthetic” hard court. The majority of players tend to enjoy both because of the reduction of extremes, however they are also regarded as the most dangerous due to the sand in the top paint, which can magnify topspins and bother, or injure, a players joints. Andre Agassi is indisputably the best on the hard courts, holding the record for the most titles: nine total, five in Queens and four in Melbourne.

I asked my father, Steve Calleran, long-time tennis fan and recreational player, which surface he preferred.

“My favorite? I’ve always loved playing on hard courts. There’s almost no clay in America. But a local gym has ‘Har-tu’, American green clay – it’s a bit more forgiving, and these days, that’s a consideration.”

I laugh and tell him he doesn’t look a day over twenty, thirty, forty.

There has never been an official admission from the US Open as to why they introduced DecoTurf at the conception of The Billie Jean King National Tennis Center in 1978. Perhaps they were aiming to be “new” or “high-tech”. Many fans and observers however, believe economics may have been involved. The acrylic courts cost almost nothing to maintain – just a couple cans of paint for the bounds lines. In comparison, grass and clay can rack up monstrous bills in up-keep.

 

In any case, when it comes to The Grand Slams, the material your playing on will always have some effect on your performance. My Dad summed it up:

 

“The surface is VERY important.”

 

 

Published in: on July 27, 2012 at 6:21 pm
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