To answer the question for the class Social Media: Strategic Development, please refer to pages 14-32 in this reading: “Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors.” It can be found at this site: http://www.wallacefoundation.org/knowledge-center/audience-development-for-the-arts/strategies-for-expanding-audiences/Documents/Building-Deeper-Relationships.pdf
How do you envision ways to further engage your audience (whether they be donors, subscribers, non-subscribers, or other groups) using “The Engagement Strategy” as a means to energize your organization and to ensure its relevance and ability to thrive in current and future years?
For further information, see:
Steppenwolf Theatre Company “Watch & Listen” section:
http://www.steppenwolf.org/WatchListen
Twitter: https://twitter.com/SteppenwolfThtr