Googlebombing and Senator Rick Santorum

A recent episode of the weekly radio show, “On the Media,” featured a segment looking at the topic of Googlebombing, which can be defined as an effort to juice the Google search ranking system so that particular websites are at the top of the list of search results for certain words or phrases. In this episode, the host of the show interviewed a Google executive to talk about an old Googlebomb for “santorum” that is in the news again now that Senator Santorum is running as a GOP primary candidate for the presidency.