The article was difficult to find because I used the incorrect search terms on the New York Times page, as well as the database through the library.  I had to be shown the correct search terms, and I found the article on the NY times page.

Somini Sengupta is a graduate of UC Berkeley who has received a prestigious award for reporting.  She has extensive history working for the New York Times, working in West Africa and India.  She has been writing about technology for the Times for the last year and a half.

People in the Article:

Kathryn Hymes- former masters student at Stanford

Amy Campbell- Doctorate of Linguistics from Berkeley

Loren Cheng-  Expert in natural language processing

Clifford I. Nass- Communication professor at Stanford

Keywords and Ideas:

Human Behavior, communication, search engines, homophily, restructuring code, understanding, algorithms, psychology