How I Found The Article:

I first logged in to the website for the Baruch College Library, and searched for the NY Times article on FB’s new search engine there. After several attempts, I was unable to find the article through the library’s website, and decided to search on the NY Times website, which is where I eventually found the article, http://www.nytimes.com/2013/01/29/business/how-facebook-taught-its-search-tool-to-understand-people.html?pagewanted=all

About the Article

Somini Sengupta was born in Calcutta, which is the captial of the Indian state of west Bengal. She grew up in both Canada and California for the remainder her life. Based in San Francisco, Sengupta now writes for the New York Times, in which she covers issues pertinet to the technology sector. Sengupta is a recipient of the 2004 George Polk Award for foreign reporting.

People Mentioned in the Article

Kathryn Hymes – Studied liguistics in Standford through the Masters program, but she never completed  the program.

Amy Campbell – obtained her doctorate in linguistics for the University of California, Berkeley

Loren Cheg – Led the natural language processing portion of the Graph Search project for Facebook

Clifford Nass – Communications professor specializing human-computer interaction, at Stanford

Keywords/Ideas

-Search tool

-Human behavior is facebooks business

– Eclectic team

– Natural, Intuitive Language

– Robospeak

– Natural Language Procssing

– trained algorithms

– diverse, global audience