Categories:
Books: 5
-Example: “a squirrel dying”: David Kirkpatrick, The Facebook Effect: The Inside Story of thr Company That Is Connecting the World (New York: Simon and Schuster, 2010), 296.
Articles: 9
-Example: “thereafter our tools shape us”: Marshall Mcluhan, Understanding Media: The Extenstions of Man (Cambridge: MIT Press, 1994).
Newspaper: 4
-Example: Wall Street Journal study: Julia Angwin, “The Web’s New Gold Mine: Your Secrets,” Wall Street Journal, July 30, 2010, accessed Dec.19, 2010, http://online.wsj.com/article/SB100014240527487039409045735395073512989404.html.
Website: 3
-Example: “tell them what they should be doing”: James Farrar, “Google to end Serendipity (by Creating it),” ZDNet, Aug. 17, 2010, accessed Dec. 19, 2010, www.zdnet.com/blog/sustainability/google-to-end-serendipity-by-creating-it/1304.
Interviews: 5
-Example: Google would use fifty-seven signals: Author interview with confidential source.
TV News Programs: 3
-Example: Teflon-coated pots: At the time of writing, ABC News used a piece of sharing software called “Add this.” When you use AddThis to share a piece of content on ABC News’s site (or anyone else’s), Add This places a tracking cookie on your computer that can be used to target advertising to people who share items from particular sites.
Speeches: 2
– Example: third-party marketing firms: “Preliminary FTC Staff Privacy Report,” remarks of Chairman Jon Leibowitz, as prepared for delivery, Dec. 1, 2010, accessed Feb. 8, 2011, www.ftc.gov/speeches/leibowitz/101201privacyreportremarks.pdf
Blog: 4
-Example: “Personalized search for everyone”: Google Blog, Dec 4, 2009, accessed Dec. 19, 2010,http://googleblog.blogspot.com/2009/12/personalized-search-for-everyone.html.
Quote: 1
-Example: “Yahoo”: Although the official trademark is Yahoo!, I’ve ommitted the exclamantion point throughout this book for easier reading.
Magazine: 3
-Example: biggest source of news in the world: Ellen McGrit, “Hacker: Drop out. CEO,” Fast Company, May 1, 2007, accessed Feb 7, 2011,www.fastcompany.com/magazine/115/open_features-hacker
I noticed that in the “articles” category the example you give is actually a book, not an article at all. You can tell it’s a book because there are parentheses at the end that mention a city or town (Cambridge is town where book’s publisher has its headquarters), the name of a publisher (MIT Press), followed by a year (the date the book was published). Take a look at the guidelines for how to cite a book using the MLA citation format to see how books are typically listed in a bibliography or note.
Looking at the example you give for the “TV News Program,” I should mention that the note isn’t actually citing a source. If Pariser was really citing ABC News, he would have given a proper citation with the date of the news broadcast. Instead, he is just saying that the ABC News website features a little set of buttons from a company called AddThis that makes it easy to email, tweet, or share to Facebook any news story found on the ABC News website. This note, then, is there not so he can clue you in on what source he used but rather to say something that he didn’t want to clutter up the main part of the text with. I suppose he could have cited the website and given us the URL if he wanted to be really formal, but I guess he was thinking that would be as useful as citing Facebook in a note and giving the web address for Facebook; not really necessary if you are talking about something in a general way.
Thankyou for your comment Professor. We will edit them.