Are online advertisements a part of the “dark market?” And would companies go to any lengths to reach their online target audience? An article titled “U.S. Army, Target, others advertising on pirate sites” explores the efforts of putting ads on illegal websites, while the advertisers themselves continue to be the most trusted and respected firms and organizations in the world.
In this information age, online advertisements are one of the most effective ways to reach the right viewers. Connecting interests to displayed ads, pop-ups and sponsored search results are nothing new to us: we can guess what the company is trying to tell us and we are no longer questioning these occurrences, perceiving them to be normal part of the internet. Seeing an ad for a shoe company you often make purchases from or an offer for a magazine subscription you would be interested in doesn’t alarm us: we trust the firms being advertised. This article talks about the issue that comes up when this trust is no longer there.
Ads from reliable organizations such as the National Guard, Windows 8, Allstate, AT&T, Chevrolet, Neiman Marcus, Wal-Mart and consistently show up on illegal piracy websites. With lots of finger pointing going on, the culprit for this incidence wasn’t found. Maybe the Ad Council, responsible for ad distribution is to blame; maybe the firms themselves, attempting to make extra profit from reaching new customers on these websites. One thing is for certain, when you hear the Head of the Transparency Project aimed to eliminate ads on piracy sites exclaim that you don’t know “where the ads are coming from, where they’re going and how they’re accounted for,” you no longer even consider clicking on them.
Full Article: http://www.csoonline.com/article/730916/u.s.-army-target-others-advertising-on-pirate-sites