I think Facebook does a better job demonstrating who we truly are, simply because of the fact that its platform is based on social networking. Through Facebook, a person’s identity is captured in several ways, whether it’s by manually entering your personal information, or following people that you communicate with, or following which ads you click on. Furthermore, Facebook has numerous features which allow its users to express their interest in hobbies, activities etc.  In the very beginning of chapter 4, Pariser talks about how well Facebook captures a person’s identity, in which he mentions that “you have one identity, it’s your Facebook identity, and it colors your experience everywhere you go.” He talks about hoe Facebook wants to be the single platform in which every other website and service acquires your personal and social data.

This differs from Google in that it relies heavily on clickstream and algorithmic signals, making it a little less personal than Facebook. To an extent, I believe that Google controls your identity, whereas Facebook allows you to demonstrate your own identity.