In chapter four Eli Pariser talks about the Google self and the Facebook self. The Google self seems to be more of an in-depth look of who you are privately as opposed to the Facebook self which is more of who you are in relation to others. You can argue that who you are in the privacy of your own home is who you truly are, but you can also argue that your behavior and what you choose to show to others is who you truly are. It’s all about how you see and define identity.

I think neither the Google self or the Facebook self on their own can encompass who you are because your identity is a mixture of your personal life and your social life. We all wear different faces depending on the situation we’re in as Pariser mentions.