This article relates to a majority of what we have already read in the “Filter Bubble”. Businesses are using a “privacy friendly” feature to give them a competitive advantage in the market. Mozilla is an example of a company doing so. Companies have noticed that people are learning towards companies which part take in this feature. Having this feature in today’s browser market is considered a competitive advantage. Many companies of web browsers and there CEO’s are debating on whether or not to produce a “Do Not Track” feature for their products. Not only computer based web browsers, but internet mobile platforms would also have the option to enable this feature. According to the article more and more users are beginning to have the “Do Not Track” signal on. “..nearly 12 percent of desktop users of Firefox and 14 percent of Firefox users on Google’s Android mobile operating system have turned on the Do Not Track signal.” As mentioned before, Mozilla is one of the first to take initiative and are really close to launching a new tool which fully blocks third party tracking software, or cookies. This is big for Mozilla since they are considered underdogs in the web browser market. This new tool could be a huge factor in users deciding what makes them feel secure.

How do you guys feel?

Do you feel this new “Do Not Track” tool is the real deal? Or are third parties still tracking you?

What do you think Pariser would have to say about such a tool?

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