In the Filter Bubble Pariser focuses on many of the problems that derive from personalization. The complexity of the internet makes it very difficult to even understand that information is being personalized and even more difficult to be able to control.

As Pariser mentions about defaults “If people will let defaults determine the fate of our friends who need lungs and hearts, we’ll certainly let them determine how we share information a lot of the time”(p.224). We are psychologically lazy and that gives internet companies the ability to take advantage of us. We will not go out of our way to attempt to be untraceable until it becomes an immediate problem in our lives. Pariser’s solution of online tracking is to delete or erase your cookies or only use websites that and transparent. That is not the default on our browsers and I still would not know how to go about deleting them. So to believe that the average person is going to research and learn how to accomplish this is not that logical.

The best solution that Pariser mentions in the Filter Bubble is the governments intervention in companies online presence. It took the government many years to develop regulations for news corporations. The Internet has not been around for that long but it is definitly time for governmental regulations. Pariser mentions that “the U.S. Federal Trade Commision is proposing a Do Not Track list, modeled after the highly successful Do Not Call list”. I remember the do not call list and I can confirm that it was successful. As I said before people are psychologically lazy. It was not difficult to add yourself to the list and it became automatic. If the same can be done for the Internet that will be a viable solution to some of the issues we face with our online presence.