Its been a big week for Google. Their stock is at all time highs of $900.00/ share and with the conclusion of their 2013 I/O we have a better idea of what Google is focused on where they are headed. Rather than looking at what they emphasized for the future, it is interesting to look at what they chose to leave out. Putting it all in one word, hardware. No new phones, no new tablets  no new chromebooks, no new glass news, no new smartwatch, no news on self-driving cars. Their vision is obvious without even mentioning it. Software, Apps and services. Are we at a point where our current hardware has temporarily exceeded our software? If we look at Apple, this week their stock is in the low territory of $400.00/share. Apple’s bread and butter is mainly the hardware business and recent sales have not been too fond. Of course you may say that this industry is cyclical and future launches of new hardware will boost either company as a whole. But might Google be foreseeing something far ahead? Something like a speculation that hardware is approaching physical limits of advancing further do to the still unknown of how to enable morality, creativity and other human characteristics into machines?