A few days before Mother’s Day, Twitter released a great dose of self-deprecating humor with its ad urging users to get off Twitter and call their mothers. The video depicts a man typing a tweet to his mom wishing her a happy “Mom’s Day, LOL,” while the narrator screams at him to close the app and actually dial her number.
It was very refreshing to see that social networks understand and take full responsibility for changing our society and making us addicted to tweeting, updating, posting, tagging and hashtagging. Among many solutions to getting out of the filter bubble, Eli Pariser mentions that corporations themselves have the power to change algorithms and loosen the limits on personalization. While this seems like a great idea, I was skeptical about its effectiveness: attracting more users would generate higher revenues after all. This ad proves me wrong; Twitter understands its ability to “zombify” our society to constantly use the network and also has equal power to “un-zombify” us. I’m not sure if ads like these would produce long term results, but its existence alone put a smile on my face.
When I read the small write-up under the video though, my smile kind of disappeared. When you search #MothersDay on Twitter, you wil apparently stumble upon a video from Google+ prompting users to take advantage of the service to send electronic “Happy LOL Mom’s Day” type of messages to their mothers. So now it’s just confusing….which ad do we trust!? Are electronic messages silly and impersonal or are they the new “Hallmark Cards”!?
Watch the Twitter video: http://mashable.com/2013/05/10/twitter-mothers-day/