Allen G. Aaronson Department of Marketing and International Business

In-depth knowledge of Digital Marketing is not a career option for the future, it is absolutely essential.

Digital Marketing offers some of the most exciting and fastest growing careers in business. Job growth and demand in this expertise is high across the globe, and especially in New York City. It is difficult to conceive of any career in marketing that will not be in some way Digital going forward.

Here at Baruch, we have been leaders in offering a top quality program in Digital Marketing. We believe we offer the best digital marketing degrees in New York, and are committed to improving and expanding our program. Our undergraduate Digital Marketing track within the Marketing major has experienced exponential growth since its inception, and we expect this to continue. Our graduate courses can be taken as a specialization within the MBA or MS programs.

We are grateful to The Interpublic Group for their generous and continued financial support and expertise to establish the Digital Marketing Major at Baruch.

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