Careers in Digital Marketing are always changing, but five main areas have taken shape:
Be an Entrepreneur – Learn the skills and insight to start your own internet based business.
Digital Advertising – A broad area of both advertising design and strategy. The only limit on this career is your own creativity.
Search Engine Optimization (SEO) – Having a great product and a great website is not enough. People need to get to your Website. Managing the complexities of keeping your company and your product at the top of the appropriate search lists is crucial.
Social Media – Facilitating interaction, discussion and community through tools such as LinkedIn, Facebook, Youtube and many others with the goal of enhancing awareness and image of your product. This is an excellent field for those with strong written communication skills.
Web Analytics – Tracking and analyzing traffic on the internet to understand customer behaviors and optimize strategic decision making. The internet has created a whole new universe of data and spawned a huge industry in the planning, analysis and tracking of digital strategy.
