Our Faculty and Industry Support
Our Digital Marketing program is staffed by a combination of Baruch’s world class full time faculty along with the hands-on expertise of leaders in the industry. A generous grant from The Interpublic Group (one of the largest global marketing conglomerates) has enabled our program to get past the fledgling stage to be positioned as the largest and strongest growing program in the New York City area.
Some of the industry leaders who teach in both our graduate and undergraduate digital marketing classes include:
Amy Auerbach, Senior Partner and Planning Director at MediaCom
Fifteen years of digital media experience and Co-Founder and Treasurer of 212, New York’s Online Advertising Club and DMA Echo Awards Judge.
Louis Cohen, Senior Vice-President – Head of Search & Affiliate Marketing, Citi
Named as one of Gramercy Institute’s “20 Rising Stars in Financial Marketing” for 2012.
Patti Devine, Entrepreneur and expert in Direct Marketing.
Repeatedly mentors undergraduate to championships in the Direct Marketing Educational Foundation ECHO competitions.
Linda Gharib, Senior Vice-President, Global Consumer Marketing & Internet Division, Citi
Board member for 212 NY Interactive Advertising Club and the CMO Council. She has mentored several winning graduate teams in the Direct Marketing Educational Foundation ECHO competitions.
Evan Neufeld, Principal Analyst and Co-Founder at Storyline Development
Industry entrepreneur and leader with 18 years of progressive experience in the analysis of online behavior.
Latha Sarathy, Vice-President, Audience Insights & Analytics, Interactive One/Radio One Digital
Expert in Online media research with over 20 years of media research background and a past President of the Media Research Directors Association.
Heidi Snellenberg Miller, Director, Analytics, R/GA, New York, NY
Expert in Digital Analytics with 13 years of experience.
Christopher Whyte, Vice President and Chief Marketing Strategist, Joint Interest Media
Global consultant and nominated as one of the “40 Under Forty” By the Network Journal.
