The power of blogging
Comments(9) I completely agree with Jay Rosen’s blog and how the once audience now has so many different powers of media at their hands. The media giants no longer have the power of putting out media that people are forced to settle on. The horizontal citizen-to-citizen transfer of media described in the blog is much more effective because it allows for a flow of subjective comments that lead to a widespread of factual opinions instead of the conventional objective reporting that the audience is used to. People now have the ability to relate to other bloggers about their opinions of the controversial media. In fact, there have been many instances where people completely disagree with the media’s projection of certain events and create their own reports of the stories.
A perfect example of this change in control is when Baruch students protested last Fall about the tuition increases. They used public demonstrations to educate New Yorkers about what was going on in the CUNY system and there were videos being uploaded everyday of students giving their opinions of tuition increases.
While reading this blog I couldn’t help but to disagree and think that Rosen was wrong and how the audience would always exist. The reason I felt this way is because people will always listen to the radio, watch breaking news on TV, and follow other sources of mass media because individuals don’t have access to the same information that media giants do. Then towards the end of the blog, Rosen made a connection to what I was thinking about and how people will always use mass media. He ended this connection by saying something that I believe sums up his entire argument. Rosen’s comment was, “But were not on your clock anymore.” This statement shows that people want the media to realize that they are not the only source of information, and as a result, the information they’re putting out there better be good.
The Audience will only exist to a certain point in time. People who don’t have access to mobile internet news and don’t use social networks or video streaming sites such as Youtube will have to watch the news and listen to the radio. A lot of people post news on their blog sites and get more detailed as to whats going on. In the future, the news giants will have to spread their information through social networks because thats where many people find out about the latest events.
The traditional media can’t familiarize themselves with all the different interests and passions that we all have. The Internet can. They’re appealing to the people who love the topic, written/created by the people who also love the topic.
For example, traditional media simply won’t have a tv show about Harry Potter fan fiction because it’s a small market and it wouldn’t profit. New media doesn’t care about profit, they care about appealing to the small market of people just like them.
Rosen’s blogpost was kind of a warninng to the mass media. I agree with you when you say that the information the media spreads better be good. And I do believe that in many countries already the mass media stopped falsifying the information to some extent becuase of the internet.
You made an interesting point about “the audience would always exist.” I agree with this statement because the old fashion of retrieving media is still useful. Either you are old or young, we will still result back the to the old fashion in some way. I my self still retrieve media from the old traditional way even though I have an iphone which I can easily retrieve information.
I, also, think that the audience will always exist. Mainstream media has not disappeared with the introduction of interactive media. The ‘audience’ now has more novel opportunities to respond or produce correspondence of their own. While impromptu results show that news travels faster along the digital highway, more of the in-depth details of large, front line stories are revealed by mass media. I learned about the mini riot at Baruch from school emails and a few videos. I don’t know if broadcast TV covered the meetings, but the coverage could have helped our case as paying students.
Please let me know if you’re looking for a writer for your weblog. You have some really good articles and I feel I would be a good asset. If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to mine. Please shoot me an email if interested. Kudos!
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Traditional media simply won’t have a TV show about LOTR fan fiction because it’s a small market and it wouldn’t profit. New media doesn’t care about profit, they care about appealing to the small market of people just like them.