MVP Concept: I believe a landing page would give me the insight I need to know if and how much my customers are interested in a business like mine. If this is a platform they see value in or not. How can I catch their attention through one page  and for my knowledge, how specific/small or big my customer target will be. For now, while I work on the landing page, I will post an add that will give a sense of what the landing page will look like.

Platform: The platform I would be interested in using is Instagram. I believe instagram is a great way to advertise any type of business, especially one that targets a younger audience. this platform is actively used by teenagers and young adults whom are/could be students. Facebook is also a great idea to advertise because this age group also utilizes this platform. For many of the younger people, it was the first social platform they had so this makes it a very relevant platform to get my target market’s attention. Although I still believe instagram could be a better option just because the statistics on engagement show greater success for visual content.

Ad Concept: I created an add that will stand out to people when scrolling through their social media. I made it yellow because it’s a very vibrant colour and it’s the colour of friendship . I want to capture people’s attention with my ad so hopefully it will do just that.

On my landing page I wrote some of the things you’d find on an app like ConnectUs. Like joining a pod or finding a friend you can rely on. I hope that by adding these features my landing page captures people’s attention as well.