Panel 3 – WOMEN IN MARKETING: HOW WE GOT HERE
Group 3- The Marketeers
Victoria Oliva, YongXin (Stephanie) Yang, Diana Barberio, Shubkarmen Kaur, Tiffany Chih, Valeria Quito, Eric Thai, Justin Shen & Russell Muradov
Panelist
BIO’s
Jessica Murphy
While earning her degree in Classical Voice Performance at Boston University, Jessica decided that long hours in solitary practice rooms weren’t exactly her cup of herbal throat-soothing tea. Upon graduating, she moved to New York City where she began her career in event marketing in the creative services department at Vanity Fair Magazine, working on events and promotions for luxury lifestyle and entertainment brands. From there, she joined Savvy Partners, Inc., as an account manager. While at Savvy, she obtained celebrity endorsements and executed gainful benefits for non-profit clients such as The United Nations Population Fund and Fashion Targets Breast Cancer, while securing media placement and planning product launches for lifestyle brands such as Ellesse and Oakley.
In 2004, Jessica merged her backgrounds in marketing, pr and event production by becoming a senior account director at the michael alan group. Working with the guerilla-minded team there, she started planning and executing strategic street-level and publicity-centric events for clients such as Bravo, Citibank, fuse, The Independent Film Channel, NBC Universal, Nickelodeon, People Magazine and Saks Fifth Avenue.
Jessica is now a senior vice president at the michael alan group, focusing on new business, staff management and client relations. She lives with her husband in Brooklyn.
Linda Shapiro
Linda brings over 15 years of Media experience to her current assignment as Connections Director on the BMS team at MediaVest. Prior to her position on BMS, Linda oversaw the Kraft Crackers portfolio (winning a Bronze Effie for the Ritz “Open for Fun” campaign) as well as the multi-dimensional Coke Red brand (recently winning an OMMA award for the “Secret Formula” campaign in the “Social App as Advertising” category). Linda spent the majority of her career moving up the ranks at BBDO/OMD. There she honed her media skills working across their broad client roster including: Campbell’s Soup, Polaroid, FedEx, Visa, Bayer, LensCrafters, RayBan , Samsonite and Gillette.
Currently, Linda is actively committed to making MediaVest a great place to work. She is an integral part of the Employee Engagement team and was recently chosen (out of over 800 employees) to be one of 12 members of the Impact Circle. The IC is tasked with being a “catalyst for a leadership revolution” at the Agency.
In her free time, Linda is passionate about helping children and traveling. She joined the Executive Committee of the Starlight Children’s Foundation in 2009 and was asked to co-chair the Committee in 2010. To date, they have raised over $35,000 in 2010. She had the opportunity to move abroad to Italy in 2008 and goes back to visit her “Rome Sweet Home” a few times a year as well as continuing to explore parts unknown.
Ya Lan Young
Ya Lan Young was born in Taipei, Taiwan and immigrated to the US with her family at a very young age. She grew up in Rochester, NY and went to university at Syracuse University majoring in Communications Design. The major was a concentration on Graphic Design in all forms from conception to production incorporating business strategy, branding and graphic design. After graduating, she took the position of in house Graphic Designer and Marketing Assistant at JewelMak Inc.
After a year, the Marketing Director left and she took over the department and has been running it since then. She is also responsible for hiring staff and bringing in resources for all Marketing and Public Relation projects such as photographers, graphic designers, printers, etc. Along with that she works closely with the stylist and magazine editors on special projects such as awards events, charity auctions and celebrity advertisement campaigns in product promotion.
Since she took over, the company has expanded their retail business so now she oversees the marketing and promotion for three retail locations as well as their various wholesale brands
Opening Statement
Women In Marketing: How We Got Here is our way of presenting how to successfully market not only our business, but ourselves. Through this, we also narrowed our topic down to women to see how gender unfolds in the corporate world and what obstacles these women had to overcome to obtain their positions. Our panelists are three very credible women from completely different industries. Our goal was to find out what women do differently from men in the marketing industry as well as gain career advice from women who definitely had to face bias in order to be where they are today.
Questions
1. What is unique about the service you provide?
2. What would you consider to be the core values of your organization? How do you live up to them, model them and reinforce them through management?
3. NYC is known for its diversified workforce, where women can take on male oriented jobs. But unfortunately, not all companies are like this. What are some of the things organizations and leaders can do to reduce diversity bias faced by minorities and women in the workplace?
4. Being a female in the business industry, how do you overcome bias in the interviewing process?
5. How would you describe the difference between a woman’s creativity from a man’s creativity when dealing with marketing strategies?
6. What’s the most influential business venture you’ve come across in your life?
7. Could you share with us an important decision that you had to make in your career in order to achieve your position?
8. Planning is the process of setting objectives and determining how to accomplish them. When you plan how do you prioritize your objectives? Do you believe in having a back-up plan?
9. Being that you are in high positions within your company, does the workload ever become overwhelming? If so, when do you decide to delegate?
10. Is there any cultural diversity among your co-workers or your subordinates? If so, how would you handle these diversities and make your team to reach the highest level of cooperation?
11. In the management process, organizing, planning, controlling and leading are essential. In your years of experience which do you find to be the most important?
12. Would you consider yourself a problem solver (make decisions and try to solve problems when required) or a problem seeker (always looking for problems to solve or opportunities to explore)? And how does that specific characteristic influence your career?
13. In what ways would you say you innovate throughout your company?
14. If you had to start over from scratch what would you do differently and what would you keep the same?
Key Points
-“Find the niche for you”.
75 responses so far
Great panel presentation today. I thought it was great to see three successful women within their field in our class panel. Minorities and women always face difficulties, especially within a work environment, for example a glass ceiling. I took a couple of key points from all of our panelist today. I loved when Ms. Shapiro said “If you fail, fail forward.” I thought that was a great saying.You can’t be fearful of failure and ultimately you have to learn from your mistakes. when Ms. Young said its important to trust the people you work with. I hold trust near and dear to my heart and once trust is broken, in any relationship, its hard for individuals to co-exsit. As for Ms. Young it’s great to see a successful individual who graduated college and went in a totally different direction from her degree. I find it amazing because I am still confused as to what I would like to do in life. Its great to see pieces of the puzzle fall in place for someone else because then you realize its possible for yourself.
This was a pretty good panel. Some points brought out during this panel that I found interesting was the distinction between the thinking style of men and women such as how men are more linear and black and white with our approaches while women are more detailed oriented and tend to be less impulsive. There is some truth to that in general, because of society’s norms, men and women conform to their expected characteristics and there is much that men and women can learn from each other when it comes to applying different styles of problem solving and creativity. Another point I want to bring out was that even though the panel was geared towards marketing majors, the panelists brought out pragmatic information regarding our careers in general. For instance, they discussed that even though they majored in something else during college, they were still able to do what they do now by changing careers and they used the expertise/knowledge they gained in college (such as communications and experience in the public relations sector) to what they do now. This helped make the panel more relevant to most of everyone in the class.
I really enjoyed this panel and to be honest its been my favorite panel so far. Although the topic was “woman in business” I was happy it didn’t become a bunch of woman sob stories about how hard business was for them because I would not have been able to relate. Instead this panel was very informative on the business of marketing and I loved the different stories about the brand name customers the ladies dealt with. The ladies gave a lot of information that everyone would be able to use and it did not feel as if they were only talking to the girls in the class (as my original impression felt the panel would go). This group (like group one) actually felt like a panel and not a lecture, witch I think is a huge benefit to have more than one speaker. I LOVED the powerpoint of the questions (I don’t care what anyone else says) this allowed the people in the class to be able to read the question if we missed it or forgot it when it was asked. One problem I did have was that it seemed the ladies on the panel were surprised by some of the questions. Did you guys not give them the questions beforehand? I was a little taken aback by some of the surprised looks by the ladies when some of the questions were asked.
But overall awesome panel and I truly believe this has been my favorite so far. I was expecting to hate this panel when I first saw the title and my opinion totally changed after hearing the panel and changing a first impression is so hard to do and this group did it! Excellent Job!
I enjoyed this panel today because I liked the fact that even though it was titled Women In Business, the women did not give any sob stories about there experiences and did not come off like they hated men. I did like the idea of the questions being posted on the powerpoint while they were asked because sometimes you forget the question or might not hear it the first time. All three panelists were very interesting and all contributed in a positive way. The organization was good and they all talked an even amount. The only problems I had was that it seemed like the questions were long and confusing to the panelists because they had to take so time to think about them and also it felt like sometimes they didnt have an answer. Also the closing statement was weak because I felt the speaker was very nervous and it was hard to hear and I felt like she was stumbling on her key points. But overall the panel was good.
Congratulations group 3.This is so far my favorite panel. I was impressed how professional it was. It shows that group 2 really worked on every detail of their panel. Whatever was missing or went not so well in previous panels, was improved by group two. They aced it. I liked the way they divided the roles between themselves. I liked the follow up questions and intelligent comments of the moderators. I thought they did a good job with the key points and remarks at the end. They were able to keep the balance between the topic, their guests and their personalities, and at the same time show the quality of the work as the organizers and moderators. I also enjoyed the topic and tought it was relevant to this course.
Panel 3 was interesting and informative because unlike the other panels, these women gave us insight more on the side of people relations than strictly the job itself. They told us what it was like to be in high positions in these marketing firms as a woman. Honestly, today I feel that there isn’t much of a difference in the way men and women are treated in the workplace; however, hearing it from experienced leaders made it more real. I was shocked to hear from Ms. Shapiro that some bosses actually told his employees to get a manicure. I guess there are still businesses that dwell in the past. Either way, the women in the panel really addressed the class as a whole. They didn’t focus on the women in the room, but rather, encouraged us to be more open and approachable so great teams can develop. All of these women also told us that while women can be more creative, men also have different talents and have inputs that may have easily been foreseen. In addition, even though this was a marketing panel, I was able to take away important points as well. They also had interesting stories to tell us; for example, Ms. Murphy told us about Bridezilla and Ms. Young told us about her journey to a small jewelry company. The Q&A was also informative because they gave us interview tips and emphasized how important our resume was.
This was an excellent panel who provided very strong views on their roles in the work place and on ways we can improve ourselves. These panelists taught us the importance of hard work even if that means late hours. This panel was unique in that it had only women, however, I was pleasantly surprised when they provided advice that is beneficial for the men in the class as well.
I also found it very interesting that none of them are in the profession that is connected to their majors. Overall, great panel.
It was nice to see a panel with no only women so we can get a different perspective. Although they did make some generalizations, such as women are more creative, they always said that it was a generalization immediately after their comments, which shows that they are all well educated. Ya Lan young’s appeared to be like an experienced jeweler that you see at shows. Jessica and Linda i thought were very honest and appeared to be very team oriented workers that I am a big fan of. Altough the questions were a little bit dull, it was nice to see the questions on the powerpoint while they were being answered so if the audience ever dozes off they can see question. And they all spoke enough, unlike the first panel where two people didn’t really speak at all. The closing statement was weak and wasn’t said loud or clear enough. It was nothing eye-popping but useful information like panel group #1. i was satisfied with the presentation at best.
I really think this panel did a great job. I was very organized and how the questions were posted on the powerpoint was an excellent idea. I enjoyed all the three professional ladies. They all seemed honest and confident of what they were answering. I also liked when Linda Shapiro said “If you fail, fail forward.” It was a great advice for all of us.
Overall, very interesting topic and very organized. Great Job group 3!!!
This panel presentation was very informative in terms of describing what women have to bring to the workplace. The panelists explained to the class how women bring a “balance” to the workplace and how statistically the introduction of women into male dominated sectors has reaped in better performance for those companies. In addition, some of the major lessons and key points presented were very important:
1) Fail forward: Don’t be afraid to make mistakes as long as you learn from them.
2) “Don’t burn bridges before you build them: Your reputation and relationships are important. Years down the line you never know who you might meet or need help from, so its good to have those contacts open.
Point #2 was very important for me because many individuals believe they may not encounter their ex-colleagues or that they may be unimportant later in the future. However, the exact opposite is true. The people we work with can play important roles in our lives and so it is important to network, stay in touch, and treat everyone with the utmost respect even though you may not get that in return.
Overall, I believe this panel was very informative and was organized in a great way.
I think that this was a good panel because the team managed to choose a good group of presenters on their panel. Each one of the women they invited have extensive experience in the marketing field. In addition, although they are all in marketing departments, they work for companies in different industries, so they all had valuable and different information to share. I also like this panel because the team chose a topic that is very important in our day and age. As the years pass, women are playing a larger and stronger role in the business world, so it is very motivating to actually see and here from the women that are really succeeding today. The panel shared some especially valuable lessons with the class. For example, that one should not burn bridges before building them. You shouldn’t ruin your image and reputation because showing others respect and being respected is very important to networking and staying in touch with people who can help you int he future. All in all, great job Team 3!
I am glad to see a panel that consists only of women. It is rare to have women that hold high position in a company to come and share their experience. This panel was very organized in ways such as the way the table was set up with a table cloth and faces slightly diagonally towards the audience, while the moderators stands on the other side of stage slightly facing both the audience and the panel speakers behind the podium. Such a setup allows everyone in the room to pay full attention to what’s going on. The fact that the group had prepared a powerpoint slide that displays the questions they are asking is definitely a plus as well. As for the panel speakers, I am very fond of their assurance of their ability in their workplace and how they are very satisfied with where they are in their career right now. I especially like the phrase “Don’t be afraid to make mistakes as long as you learn from them.” This is very important, especially since all these women had changed from their original career path to where they are now. And repeatedly, they told the audience that they pretty much had no regrets through it all. So I agree and truly believe that, as long as you know what you’re doing, and you’re doing what you’re passionate about, making mistakes is never going to stop you from getting to where you will end up in the end.
I thought that this panel was very well organized. They had a very good group of panelists, who were very qualified and led very interesting careers. Each of them was very easy to understand, and very well-spoken. The fact that they were all women was a plus, and it was good that the group didn’t overemphasize the importance of women in business; though they touched on it briefly, they didn’t harp on it. Despite their being all women, they were very diverse in the size of the different businesses they were coming from. I thought this was good because it showed us the different advantages and disadvantages of working in firms of different sizes. I especially liked Lind Shapiro’s contribution to the discussion because it showed the growing importance of such contemporary marketing strategies as viral marketing. The panelists seemed to have a good time, and I think the people in the audience mirrored those same feelings.
I very much enjoyed this panel! It really opened my eyes to the world of marketing, especially since I am a finance major, but have always had a hunger for creativity. I was very fortunate to have been been able to approach one of the panelist and speak to her about perhaps how a finance major may work in a marketing industry.
But on the panel itself, I found it to be exceptionally eye-opening, allowing me to understand just a little more about how women can bring a new set of eyes to the table, a new perspective. It was definitely refreshing and, to say the least, they weren’t boring. The panelists did a good job captivating, and keeping it interesting.
Though if I were to pinpoint a negative, I found the panel to be a bit overly rigid in structure, to the point where it might have taken a bit away from the topic itself. How every question were asked with an expectation for answer from each of the panelist. This made certain points of the panel a bit exhausting. But nonetheless, the panel as a whole was interesting. Good job!
This panel was personally very interesting to me because gender issues aren’t often directly dealt with in the workplace. It was great to hear about the experiences of women who were able to get past the gender boundary, or who were able to avoid gender conflicts at all. The panelists were all very talkative and interesting, and had a lot of good advice to share. I think they provided a lot of inspiration to the female half of the class. Using a powerpoint to display the questions as you asked them was also very useful, as it allowed the audience to focus back to the point of the conversation whenever it veered off into tangents. Great job!
For the longest time, women and minorities have been treated differently in the business world. It was very nice to finally hear a woman’s perspective on her career, and women in her field. These women have taught us a lot- whether it be that even minorities can be successful in a mans world, or the fact that everyone is able to determine their own career in the way they want. Even though today is easier for women to become part of the business world, it still very difficult for them to maintain their position, and I enjoyed how the panel speakers gave us many examples in how women many times are not treated fairly, but how they should never lose hope, and how that doesn’t influence their work performance.
The panel itself was very organized. The speakers spoke only about the topic, and their information was very relevant. The questions were posted on power points which helped the students stay focused on what was being discussed. They spoke clearly, and were very credited speakers in the field of Marketing.
It was a very nice, organized, well thought out presentation.
I think this has been one of the most enjoyable panels thus far. I really loved the topic because it’s somewhat different from what so many of us are focused on. A lot of the students in Baruch are so focused on finance, accounting and meeting people from those industries that I feel like they forget that any other majors exist. It was great hearing from the perspectives of these women and how powerful and influential they are in their lines of work. Although at first I found the questions with too much focus on man vs. woman, towards the end it got really interesting and we got some good advice. Great panel!
I thought this was a great panel overall. I noticed everything was very organized and thought the questions group 3 asked the panelists were good. I also enjoyed the topic of the panel and all of the speakers had great insight and advice. Although I am not a marketing major, I feel like a lot of their advice could be applied to myself within the major I am studying.
This panel helped me gain a better understanding about the field of marketing and the challenges women in the field have to overcome. Overall, I really enjoyed listening to what these women had to speak about.
Good job group 3
I liked the fact that this panel contained women who weren’t heavily biased toward giving a certain one opinion but talked about their careers in a wholesome perspective. All 3 panelists had interesting careers and stories about how they got there. The one that surprised me the most was Jessica Murphy and how she found her niche working at a smaller firm and being the person that was relied on to carry the firm forward. It’s obviously easy to take an offer to work for a large firm and just blend in, but i admire what she did by staying in her firm and continuing to put work into it. Linda Shapiro also had great key points about how small of a world business is and how being professional in every business relationship is important in a career. I also was surprised by the fact that none of the 3 panelists were planning to be in marketing and yet got to very good positions within the industry. Overall i think all 3 panelists were interesting and the presentation was great.
This was a solid presentation, very organized and orderly. The topic was interesting because it was different from our previous presentations. I liked the development that each panelist went through in order to get to where they were. The sense of pride was there as they spoke about their experiences in the field. I thought it was extremely helpful for the female audience in the room but as well as the males because it helped them realize the difference between the world of the genders. I was curious to know if they ever felt the pressure from knowing that the glass ceiling was there and did that itself help fuel them in their endeavors, but time ran out. Overall, the topic was great, the speakers’ energy help bring across their expertise and that the difference between a male and a female in the workplace should be set aside.
This was a pretty good presentation. Being a man, I was interested in seeing business through a woman’s point of view, and all of their experiences. They were all strong women and it was a relief to hear that they didn’t talk about how they were moping or speak too pessimistically. It was pleasant to listen to, and there’s no surprise as to why they are as successful as they are.
When I first walked in the room I saw Jessica and Ya Lan very busy on their blackberries and I thought it seemed a little strange that they weren’t talking to students or even to one another. However, once the panel began and they started talking about their work and how stressful and busy it is, I understood their actions more clearly. I was pleasantly surprised as the panel progressed because it became much more interesting towards the second half in my opinion, after the focus shifted a little bit away from man vs. woman questions. Overall, I think the speakers all spoke about the same amount, one didn’t really overpower another, they tried to take turns, which was good. And I really liked the way group 3 had 2 students up their asking the questions rather than the entire group. Great job, and I think this panel was definitely relevant to every student in the class even those who are not marketing majors or women.
A great overall panel that was very well organized and presented. I liked the style that this group used in presenting the questions to the panelists (and the class using the projector). Each panelist brought something unique to the class and had different experiences to share. I especially liked how none of the panelists majored in the positions they ended up in. Linda and Jessica were especially far from their own fields of study. Again, the importance of building and maintaining relationships was stressed.
Group three had a very interesting topic, a topic that is rarely discussed in schools these days. I do believe however that many times and in many situations it may be easy to confuse coincidence with sexism. Some men may come off as sexist, and many times those men are the “boss”. However, I do not feel that it is always intended in a negative, chauvinistic manner. Even though it is still hard for women to become successful career women, we do see an increase in the amount of women in the business world. The three speakers showed us that high powered career women are actually starting to become very common. They had a lot to teach us, like how to manage careers and family, and also that every person determines the direction their career is going to go in. Essentially every person decides how much EXTRA work and time they put into their job, and it has to be a balance that that individual is comfortable with.
Overall, Group 3 did a great job getting a panel together. Their presentation was very informative and relevant. Their questions were posted on power points which made it easy to follow. It was presented in an organized manner, and kept the students focused.
This was a very organized panel in the order it was presented. I really liked how the questions were posted on the power point so that nobody would forget the question. The speakers had very strong opinions about the topic especially the gender issues between how women and men think. Linda Shapiro and Jessica Murphy emphasized how women are much more detail orientated than men are. However, two of the presenters fit the stereotype of where women would most likely be working; the fashion and jewelry industry. I think it would be a much more powerful presentation if the speakers were working in a male dominant environment. Overall, very engaged presentation. Good job!
I thought this was a very interesting and helpful panel. Although I am not a marketing major, I thought many of the topics these women touched upon applied for me as well. One topic that I could relate to was the topic about men and women being treated differently in the work force. Hearing that there are still problems in the workplace relating to how some women are treated unfairly, whether it is about promotions or just getting credit for the work they did, made me understand that I will need to work hard to achieve my goals and to not be taken advantage of just because of gender issues. Another topic was relating to how all of these women had different plans out of college. They intended on being in a specific field but ended up in this field. This stressed upon what past speakers said that you really won’t know what you want to do unless you try different careers to see if you like it. I enjoyed this panel a lot.
Great panel! Like some other students already mentioned, I somewhat expected this to be a more emotional panel but was relieved that the speakers were extremely confident in their answers and came off as strong individuals, undeterred by whatever injustices toward women and minorities have been prevalent in the business world. I especially enjoyed Linda Shapiro’s concept of “failing forward”. In a competitive business environment, setbacks can be extremely detrimental and it is really important to have your priorities straight. If you do end up failing at something, as long as you took something from the experience, you haven’t really failed.
The presentation about the women in business was very interesting and promising since I am a woman too. 🙂 The stories the panelists told and their answers were informative and well prepared. However, I would prefer to find out about career path of women in more competitive Finance environment, like Wall Street, or investment banking, since that is my major and I am concerned about the career options for females there…
Other than that the panel was very well-organized. I liked the idea of posting a question on blackboard and the name cards in front of each speaker!
Well done, group 3!
Women are as important as men are in today’s business world. And this panel discuss some successful women in business and how they managed to get to their goal. It is very interesting topic to me. Some of the panelist didn’t start in a marketing career but they found their interest and end up in what they are today. it is great to get some career advice from them.
This was a great panel. All of these women were very successful and overcame the barrier of “sexism.” It has been a struggle for many years that women were not given equal opportunity and to see successful women as in the panel is great. I also found it interesting that none of the women pursued their majors, but instead got into the marketing business, and all of them on different levels. The women came of as strong and confident in their careers, and I loved that they were proud. Of course times are changing and it has become increasingly easier for women to find jobs and succeed and be treated as equal, and all of them confirmed that the sexism issue is disappearing.
I enjoyed this presentation because it featured successful women in marketing, a field that we have not quite focused on in class since a majority of the students are pursuing finance or accounting. I liked that they spoke about more than just the difficulties they faced as women in the workplace, although that was important to touch upon; as a female myself, it made realize I need to continue working hard, stay driven and not obstacles defeat me. It was also comforting knowing that marketing was not the intended career of the panelists; I am not sure if accounting is the direction I want to stay in forever and it’s comforting knowing I can make a change if I’m unsatisfied or become interested in a new field. I actually worked at a marketing company that was started by a woman and employs mainly women. The panel reminded me of my past colleagues because they too were strong and inspiring career women. Overall, this was a great, well thought-out panel discussion.
I enjoyed the topic very much. Marketing, in my opinion, is less dry than accounting and finance and the field requires tremendous devotion and creativity. When the panel described the time that they put into their jobs, I was shocked. I always looked at marketing as a 9:00-5:00 job.
I really enjoyed this panel. It was well organized and very informative. Being a woman myself, I found it interesting to learn about gender issues at work. I was surprised to hear about the woman who got told to get her nails done and the fact that she stilled worked at the company. I would have left.
All together, the points that the panelists stated were informative for everyone; not only those in the marketing major. The panelists answered all the questions and were straight to the point. Statements such as “failing forward” were great. They also brought up problems, such as others taking credit for other peoples work. It is true that when one claims your work stick through it because after a while, a manager will notice that you are the one with the different ideas.
Another point i enjoyed is that although you may not stay with your intended major, you may always incorporate what you have learned into your new career path. Overall I really enjoyed this panel and thought it was the best so far.
I thought the marketing panel with the 3 women was great. They stressed the importance of being noticed in the workplace and still performing their best to reach higher levels. this really showed dedication and inspiration. this group did a great job articulating the questions and flowing through the panel. -Marco
I loved the fact that the group brought in 3 women for the presentation, since women are often discriminated against in the business world. You guys did great in tying in how being a woman effected their career in the corporate world. What I found interesting was that all three began their careers in completely different fields and ended up in marketing, and you guys managed to make that connection with all 3 panelist. I want to add that all the woman did a fantastic job with what they had to say especially when one of the panleist said “dont burn bridges before you build them.” It is something primal in the corporate world, and in any career. Great job guys.
This panel suits me perfectly!! I am a woman who is trying to tackle the business industry, particularly marketing! I loved how they debated the male vs. female roles in their respective industries because it is so often regarded as a joke that women are less suitable for the corporate world. We are in 2010 now! More and more women are becoming industry giants and yet the stigma still sticks. This panel was extremely motivating and informative to me because I hope to crush all those stereotypes in the future when I start my career and hopefully speak in Prof Tawil’s class about how women will be treated fairly and respectfully.
i love this panel, because it brought up the point of women in business. It specifically points out how woman encounter difficulties in the view of gender, which discrimination of every woman directly and indirectly face.
I found it very interesting that each of the panelists majored in something other than marketing. This showed me that one does not have to be stuck on one thing, in this case, one specific career. You can use what you learn in school and expand on it or use to for another career.
i enjoyed this panel. I liked the style that the group did to present the panelists. I also enjoyed hearing about each woman’s unique experiences.
As a female, I felt this topic was something more personal to me. It showed me how far the industries have come to view women in the business world, but also how much more progress is needed. All speakers contributed to the questions well even though one of the speakers said that she only got to see the questions in the morning. What I learned is that trust is key to when operating a business and even though we are all different we co-depend on one another to bring out new ideas and perspective that wasn’t heard of before. the women also pointed out that sometimes your degree doesn’t really matter and what matters is the passion each one has for their careers.
i really like this panel the fact it is all women and the fact how each of them reach where they are cause of their experience. especially with the offer for internship they really want to help the newer generation by offering them the opportunity. i feel bad for ya lang young the fact that she handle 1 and half person work but then again the work she does pays off for what she does. the fact that she can travel around the world for business trip…i envy so much!
Very enjoyable panel. It is very interesting seeing the women’s side of the business world. None of the panelists seemed to have majored in the field that they are working in. And I think that is the greater message, that you can essentially go anywhere after graduation.
I think it is good to see women that are respected and held in high regard. I honestly feel like even in the 21st century there is this tangible atmosphere of sexism in the workplace. This was yet another panel with great speakers and great advice for both sexes.
Women are, without a doubt, an integral part of any business. It’s my personal belief that the concept of a glass ceiling is not only a very real aspect of the corporate world, but an incredibly silly one.
That being said, I thoroughly enjoyed this panel discussion. Women make significant contributions to any workplace, and studies have shown consistently that workplaces with women are exponentially more productive than those without. I myself struggle with uncertainty and indecision, so it was refreshing to see that all of these successful women struggled to find their life’s true calling. Their quest lasted well into their adulthood and continues even today, but I’m happy to know there’s still time for me to decide what I want to be.
One of the things I took away from the women is that it’s okay to make mistakes, as long as the result is constructive in nature. Personally, I’m terrified of failure and found this to be very useful advice. And while I’m still afraid of making mistakes, that doesn’t detract from my ability to make it to the top.
This was by far my favorite panel presentation so far. I thought the panel was very organized with everything from the name cards and down to the order in which the questions were asked. I love this presentation, being a female about to enter the corporate world this presentation gave me a little more assurance as to what and who I want to be in the business world, and seeing these strong-minded women and hearing there backstory and how today they are successful business women in a world that was once male-dominated just fascinated me and made feel sure that I can be successful as well. I especially liked when one of the speakers, I believe it was Ms. Shapiro, said something like not to be afraid of making mistakes just be sure you learn from, I thought this was great and something we should all apply within our lives, because no one is perfect and these women who had different career goals and went into different fields without any regrets just goes to show that you can defeat anything as long as you learn from your mistakes and not let them get in the way of your goals. Overall this was an amazing, well-organized panel.
A well prepared and interesting panel! The idea of bringing in all women panelist and from very different background was great. It’s really inspiring to know that more and more women are succeeding in the corporate world, ranging from high positions to owners. It was also good to hear the story from Ms. Shapiro about the ass-kisser who got fired. All three panelists showed that they were truly enthusiastic about their work unlike some other panelists who doesn’t appear to like their job very much.
I’m extremely happy to see that everyone enjoyed our panel. Even with a few comments about improvements we could have, it turned out to be better than I expected. I’m really thankful for my team and for the women who took their time to come share with us their experiences.
This panel was well-organized and informative, especially for women including me! The three different women in different career paths showed me what is out there and how women should be prepared to face it. As a woman myself, I am sometimes intimidated by the fact that I am a woman, and the world is still ruled by men. Therefore, it is really important for women to get ready to get through the male-dominated world. Many episodes they told us were discriminating women, and I was deeply sorry. Group 3 did a really good job in understanding how the world has changed toward women, how women are treated, and how women can manage to deal with it, etc. The three women’s advices were really helpful and practical.
This panel is talking about women in market, very interesting speakers, form their speechs, I relized that, if woman wants to success in market area, they have to work more harder than man, also there are more and more woman become CEO or CFO in today’s world. One point that very interesting, those speakers do not have marketing major background.
Panel #3’s presentation gave me some insight on how the women in the work force are doing from their point of view. Women in the past were often underestimated and not given enough credibility. However, we saw in this panel that there were 3 very successful women who can do just as good as men can and even better. Great panel guys.
Group #3 chose a topic that is rarely discussed in the business world and brought very informative speakers to speak about the topic. The panel was well organized and each of the various women had something different to bring to the table. Since I am a male, I really don’t see the hardships that many women face when really entering the business world and it’s nice to see some successful women who have overcome many obstacles to get where they are now. Overall a well put together presentation.
The speakers in this panel were very knowledgeable in their field. Their passion for their work was very well expressed. These women had many experiences in which they faced obstacles, but overcame such obstacles by maintaining focus and determination. Great job by the group and the guest speakers as well!
I enjoyed this panel and the perspective of successful women in business. They were very knowledgeable in their fields. Each person had a specialty in a specific niche in their industry which gave the class different perspectives from different parts of marketing. The panel was very prepared for questions and offered their experiences to the class.
I enjoyed this panel very much, because of the vast knowledge each panelist brought into the conversation. When my group was preparing for this panel, my major fear was that it would become huge bashing on the unfair treatment of women in the industry. Instead they were all very professional in their discussion about their interaction with males in their respective industry. I really enjoyed this panel and it kept my attention the entire time. Fail Forward!!!!
I really did enjoy this panel discussion. The way I see it woman still are faced with the pressure of the glass ceiling, and its great to see woman who have successfully overcome that barrier, and have achieved their goals. it was great to get insight from their point of views although i do feel alot of it is subjective, it gave a great insight from their point of view. The line Fail forward is a great lesson, because we are all faced with failures and times where we will not achieve perfectly, and we need to always get back up and achieve our goals or learn from it and use it as stepping stones for our future. The panelists each highlighted their skills and passion for their industries and i found that very interesting as well. Overall great job panel!
The panel was very much informative on the issue of how hard it is sometimes for women to get what they want. What I personally took from this panel was that usually men and women are against each other in the business world, however one of the panelist’s views completely resonated with my own beliefs. She said that there are great men and there are great women, and cooperation will lead to the best results. I hope most people would understand that cooperation is the key to success, and conflicts usually don’t let you move forward.
This was by far one my favorite panels of the semester. I may be a bit biased in my opinion since I wish to pursue a career in Marketing, but it was definitely a very interesting and exciting panel. All the women displayed a great amount of professionalism, knowledge and passion. I was greatly motivated by this panel and I hope to one day have as much success as they do.
This was a great panel. The panel was well organized and each of the various women had something different to bring to the table. Group 3 did a really good job in understanding how the world has changed toward women.
My group and I had a very unique learning experience putting together this panel because it was unlike anything we had ever done before. While our panel was based on women in marketing, our goal was to make this panel interesting to everyone in the room and I think we succeeded in doing that because we focused on issues and asked questions that everyone in the room could relate to. Our panelists were three credible women who each had a different story to tell and their enthusiastic and charismatic personalities kept everyone in the audience engaged. They gave us insight into why women and men think and act differently in business and provided valuable advice regarding the interviewing and job searching process. Many students have asked whether the questions were given to the panelists in advance because they were stumped on a few of them. All of our panelists received the questions well in advance so that they would be comfortable and prepared. One thing I found very interesting and a little comforting actually was the fact that none of these women actually majored in marketing. This just goes to show how career paths change throughout life. I’d like to thank my group for all their hard work and cooperation and for helping to make this such an organized and successful panel and to the rest of my classmates for their helpful feedback!
I am happy that most people seemed to enjoy this panel. I think as a group it was important that we choose something that is relevant to the class . Eventhough the panelist were women, I feel like their advice was something that could be helpful to us all. I am glad we could get to meet them and the fact that they were willing to talk to us so openly. As a women who is planning to go into marketing, this shed some light on what I can expect and how I can overcome any issues that I may encounter. There were somethings that we could have improved and we could learn from our mistakes : “Fail Forward”. Overall I think we managed to do a decent job.
This was my favorite presentation. I think the group did an amazing job getting the panelist. It was organized and was not boring. Everyone seemed engaged and the questions brought out interesting points from the speakers. I took away a lot from this presentation. It was great to hear these successful women talk about their experiences because it definitely motivated me in my future goals. Overall, it was great.
I think that we were very lucky to have been able to get three enthusiastic and interesting speakers for our panel. Without their energy, the panel would not have been as well-received as it had been. Also, I believe that we were pretty well prepared as everything flowed smoothly and the questions were put on the Powerpoint. And we did in fact give them the questions beforehand but in some cases, they just found the questions to be a bit more complex. To make the presentation better, perhaps we could have created some sort of exercise for more interaction between the panelists and the audience. Otherwise, I believe that it was a pretty good presentation.
This was a very good panel discussion showing how women, despite many prejudices can still make it in the business world. The panelists spoke about many obstacles that you may come across as a minority or women and how they overcame this. One example of this was from Jessica Murphy and how she was denied a promotion because she was a woman. Instead the promotion was given to a male colleague because he could relate better to people who are higher up. This did not discourage her from working hard but instead it spurred her to work even hard to prove herself as a capable individual. A point that stuck with me was “Don’t burn bridges before you build them.”. I believe this ring true to most students in Baruch since the business world is quite small. Although I cannot attest to that myself, I have heard countless stories of meeting with people you have met in the past which have opened opportunities for many people.
From reading the great feedback my classmates have left make me feel like our group actually did a great job. I am glad everything worked out so smoothly and our topic caught everyone’s attention, including the men. Sure, it was difficult in the beginning, especially since many of us weren’t experience with watching a panel presentation, or even making up one. This was a great experience, and I am glad that we did organize on which was enjoyable. I never realized how interesting panel presentations can be, and how hard it is to put it all together. We learned that not everyone you email will respond and how you must me patient throughout the process of getting the panelists, because last second anyone may cancel. One of our panelists did cancel, but we stepped in as a group and with the help of Professor Tawil, we found a replacement. If we were to go back and fix anything from our presentation, I think it would be adding more time for questions from the audience. There were many students who had questions and weren’t able to ask them infront of the whole class. Other than that, I commend my group for doing a great job and making it a great learning experience!
I liked this panel, because it was spoken from a womens point of view and i was able to appreciate their roles today and their ability to perform in the corporate world. it was interesting to adhere to and understand their different point of views and thoughts on many ongoing issues and performing problems within their daily jobs.
This panel was personally very interesting to me because as a woman, I’m motivated by their success. It was great to hear about the experiences of women who were able to get past the gender boundary. The speakers had really important advices to share, specially the phrase “fail forward” by Linda Shapiro. Most of the time we don’t really face our fails and don’t really learn from them, but it’s important to know that nobody is successful without having to fail first. Using a PowerPoint to display the questions as you asked them was very useful. Great job!
When I first saw the theme of this topic I thought that it was going to be to one sided. I was thinking in my head, how is this going to relevant to the male half of the class, would they just be left there unconsidered but boy was I wrong. Even though a lot of the questions focused on how women are perceived in the workplace, namely the marketing field, I felt like the information each panelist gave can help everyone regardless of gender. This has to be one of my favorite panels out of them all. I think if I had to rename the topic, I would call it “Women In Marketing: Dispelling Gender Bias”.
This was a great presentation with a lot of useful information. Their careers show us that if your not happy working somewhere, its not like you are stuck there forever. You can always find something else that is right for you and that will make you happy. They also stressed the importance of having a good reputation. I think this is very important in the business world. I remember one of my teachers saying that your reputation is like glass, once its broken it can never be fixed. Their input on keeping a clean reputation was very good advice. I really enjoyed this panel
Great Panel! I especially enjoyed this panel because I am a marketing major and I am still not sure what I want to do with it. These women gave me hope that I will find something that I will like very much. Each panelist brought something great to the table. Linda Shapiro told us that if we fail, we should learn from it and move on. Jessica Murphy was extremely professional and answered the questions very thoughtfully and gave us great advice on choosing our careers. I also enjoyed the stories they told us about their experiences. The fact that Ya Lan Young applies Marketing into the jewelry company she works at was probably the most interesting for me because my father is in jewelry and wants me to work for him. I always tried to think how I can tie in my marketing major into his business and hearing Ya Lan speak definitely gave me some ideas.
Very organized, prepared and interesting panel. Good Job!!
Group three’s panel was extremely interesting an informative. It is important to realize that nowadays high position in the business world are not only taken by mean, like they have been in the past. Our current generation has seen the most female owners and leaders ever. Thus, having women present on the topic of marketing is a vital presentation that gave good information, especially to the females in the class.
A part I liked a lot was the mention of “never burning a bridge”. I feel like with the fast-paced technology that we have today we should have no excuses as to not keep in touch. If one doesn’t have the time to make a phone call, we have email. If e-mail is too time consuming, we also have facebook. An worse comes to worse we can also text. The women highlighted the importance of networking which I took the most out of Group 3’s presentation. Good job.
I liked how none of the panelists majored in the fields that they are currently working. They are all proof that life is difficult to plan for and the best thing to do is to go with the flow. The points about never burning bridges and failing forward both struck me as particularly profound because so many people get caught up in their emotions and cripple themselves in the future by insulting people they feel they no longer need, or giving up whenever they make mistakes.
I learned a lot about marketing and I am very inspired by these women. They are all very successful and had to overcome a lot to accomplish what they wanted.
One of my favorite panels. Despite being lectured by some very inspiring women and their story I was able to take away very important lessons from this presentation. I think this was because of the speakers’ ability to talk about their lives and careers as a whole as well as the lessons they tried to instill in the audience. I liked how the panelists showed me that it’s okay to fail as long as you “fail forward” and learn. None of the panelists ended up where they started in college. Sometimes you have to adapt and make the best for yourself. It was interesting to learn about business from a woman’s perspective and it was done through a very original and professional presentation.
Although this panel didn’t relate to me much, I still found several things that they said to be interesting.
One of the most important messages I got from this panel was that you have to find your own niche. If you can’t do that, then it’ll be hard to fit in and adjust, which will eventually turn out to have a negative impact on the working environment in which you’re placed.
Also, I was re-assured that there should not be prejudice in the business world. Women have as much a potential as men and may have more to bring to the table than men do.
I particularly enjoyed this presentation because the topic of women in marketing was a strong area to focus on. First off I would like to say that Linda Shapiro and Jessica Murphy were perfect presenters on this topic. Creativity is a vital quality in this field and the ladies made it evident. “Finding the right niche for you” is a problem that many of us college students are struggling with today. We need to find a path that presents our strong features and what we enjoy doing. Also “Dont burn bridges before you build them” is very important. It shows how reputation is always to exist so you must always make a good impression. This panel showed how women are getting larger roles in the business world and getting more successful throughout the years. Great job group 3!!!