HSBC is one of the largest international emerging markets bank and financial services organizations, which has decided to launch concrete strategies to attain “The World’s Local Bank” in the financial industry. Accurately, the financial flows and economic development are the two long-term trends of HSBC’s strategy is aligned with trends that will shape the global economy. The network of businesses connecting the world and the wealth management and retail with local scale are the two parts of the strategy that based on theses long-term trends and their competitive position. Implementing HSBC’s strategy has across relies on three area. The first area is capital deployment that includes five filters which are evaluation criteria, namely international connectivity, , economic development, profitability, cost efficiency and liquidity. The second is cost efficiency that launches four programmes which are implement consistent business models, re-engineer operational recesses, streamline IT, and re-engineer global functions. The last area is growth, “Our global positioning is to be the world’s leading international bank”, said by HSBC’s group head of advertising and marketing Andrea Newman. Overall, the HSBC’s strategy focus on markets where wealth is being created and emphasis on retail banking and focus developed markets businesses on international connectivity.
Work Cited
“Our Strategy” HSBC Holdings plc, HSBC. April, 2013. Web. 3 April, 2013.
http://www.hsbc.com/about-hsbc/our-strategy
“HSBC: The World’s Local Bank No More” Rayana Pandey, Global. Marketing-interactive.com,Web. February 07, 2012. Web. 3 Apr 2013.
http://www.marketing-interactive.com/news/30818