3.2 Nestle’s (Initial) Response to Boycott

The Nestle boycott went into effect in approximately 19 countries worldwide and had undoubtedly major consequences on all parties involved. Amid the allegations by various NGOs, Nestle rejected the idea that it had beguiled uninformed women living in developing countries into abstaining from breast feeding. Refusing to take responsibility for its heavy advertisement of baby formula, Nestlé’s managing director Arthur Furer called the boycott a “witch hunt” and was also quoted saying that “lies and distortion” have been “used to turn well-meaning people against us.” Nestle asserted that their products have saved the lives of mothers who are either dead or severely malnourished. During the heat of all the backlash, another representative was quoted stating “there is no evidence to show that the boycott has hurt Nestle financially…”

Source:

Rosenfield, Megan. “Formula For a Boycott; The Nestle Boycott; The Anti-Nestle Crowd Gears Up in Washington.” The Washington Post 8 Mar. 1980: 1. LexisNexis Academic. Web. 25 Apr. 2013. <http://www.lexisnexis.com.remote.baruch.cuny.edu/lnacui2api/results/docview/docview.do?docLinkInd=true&risb=21_T17256998238&format=GNBFI&sort=BOOLEAN&startDocNo=151&resultsUrlKey=29_T17256998242&cisb=22_T17256998241&treeMax=true&treeWidth=0&csi=8075&docNo=151>

About Andrew H Savage

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