
By Regina Martinez
Jeremy Kimbrell was a temporary worker at a Mercedes-Benz plant in Vance, AL, in 2000, when he made a mistake on his time sheet. What seemed to be a small error soon turned into an investigation, and Kimbrell, just 23 at the time with a newborn at home, was fired.
But his coworkers rallied around him. Both pro- and anti-union workers came together to plead his case with the human resources department, and signed petitions for his return. Management caved to the pressure and Kimbrell was not only allowed back the next day, but was promoted to a full-time position.
“That taught me the power of unity,” said Kimbrell, noting that the experience led him to decide “From this point on I will pay it forward many times over. I’ll pay it forward the rest of my life.”
Today, 24 years later, Kimbrell is still “paying it forward,” leading a majority of workers to sign union cards. And even though his plant voted against unionization 56 percent to 44 percent in mid-May, Kimbrell said the campaign to organize led to many improvements, including a rise in pay and the appointment of a new CEO. “For me, that shows the power workers have when they stick together,” he said. A week after losing that vote, UAW filed a complaint with National Labor Relations Board asking for a new vote, saying Mercedes-Benz violated labor laws.
The loss at Mercedes-Benz might slow the United Auto Workers’ (UAW) momentum. Last year, workers at Ford, General Motors, and Stellantis scored new contracts, and earlier this year Volkswagen workers in Tennessee voted to join the union, a milestone. UAW is committing $40 million to organize auto and battery workers through 2026.
According to the U.S. Department of Treasury, unionized workers typically make 20 percent more than non-union workers. Kimbrell, a coordinate-measurement machine operator, makes $32 an hour. That’s about one-third less than a unionized auto worker in Detroit with his seniority, and half of what a unionized auto worker makes in Germany – where every Mercedes-Benz plant is unionized.
“If you can come here and not deal with unions, then hey, that’s an added benefit for them to be able to do business here,” said labor-education expert Bob Bussel, regarding foreign auto companies that operate in the U.S.

Appropriate compensation is important for workers at Alabama plants, but so is job stability.
Kimbrell explained that, when the 2008 Great Recession hit, hundreds of workers were let go and replaced with temporary workers. He said that, during one recent six-year period, Mercedes gave longtime employees a 42-cent raise while making record profits.
By global market capitalization, Mercedes-Benz was more profitable than Ford, Stellantis and GM in 2023. Meanwhile, a 2023 study reported that autoworker wages dropped by 11 percent from 2002 to 2019.
For many months leading to the vote, Kimbrell was confident, but he said things changed recently, as the company started implementing some improvements, such as eliminating the two-tier pay system, even as it increased its anti-union campaigning. “Volkswagen didn’t fight like Mercedes-Benz did,” he said. “In our plant, it was brutal, absolutely brutal, especially at the end.”
A long wait for UAW
Kimbrell applied to work for Mercedes-Benz in 1999 because there was a buzz that a union would come in and hire the temporary workers full-time. Two decades later, he has watched multiple attempts by the UAW to unionize Mercedes-Benz U.S. International (MBUSI) employees (in 1999-2000, 2007, 2013-2014) fail.
After years of frustration, he began to strategize independently — while being under UAW advisement.
“He made a call to me, said his kids were grown, this was a good cause and he needed to do something about it,” said Stephen Sims, a friend and coworker of over twenty years. “Now the UAW has let Jeremy kind of run it.”
Kimbrell has focused on a worker-led strategy. First, he created a “core group” (also known as the Voluntary Organizing Committee, or VOC,) recruiting a small circle of about 20 respected workers, in a plant of over 5,000, willing to lead meetings, hand out union cards and map out a network.
Since the plant is vast — it is Mercedes’s largest U.S. plant — Kimbrell emphasized that recruiting team leaders, floor walkers, and floor riders was essential.
Team leaders oversee 50-70 people at a time, floor riders deliver parts across the plant, and floor walkers travel up and down the line. Their mobility allows them to interact with dozens of people during a shift, so if you recruit one to the core group you could recruit many. Kimbrell also highlighted that starting face-to-face conversations and creating personal relationships was crucial, especially since management punished campaigning on company time.
Mercedes’s Principles of Human Rights and Social Responsibility insists that “the company and its executives shall remain neutral” amidst organizing efforts, but Kimbrell said that management at his Alabama plant continuously pushes anti-union rhetoric, mandates employees to watch anti-union videos, refuses to allow the distribution of union literature in non-work areas and even administers write-ups and probations for campaigning on company time. This has led the UAW to file charges against Mercedes-Benz for a clear human rights violation under the German Act on Corporate Due Diligence Obligations in Supply Chains.

“Companies have slick anti-union propaganda,” said Bussel, the labor-education expert. “They really do try to make people fearful for their job.”
Added Jacob Ryan, a member of the organizing committee and founder of Bring the UAW to MBUSI: “What Jeremy has done with this push has been amazing. Despite company push back, he got us to first start meeting again.”
The worker-led strategy has moved fast. In 2013, it took the UAW-led campaign six months to get 30 percent of workers to sign union-authorization cards in a plant of 2,000. In January of 2024, Kimbrell said, it took seven weeks to get signatures from 30 percent of a plant with 5,000 workers; just a month later, he announced, over half had signed.
With the momentum at their backs, UAW President Shawn Fain visited the plant in late March to meet with Kimbrell and other lead organizers.
“It’s my honor to be here, to be with so many badass, fed-up auto workers who are ready to stand up,” said Fain as Kimbrell stood in the audience.
Legally, workers at Mercedes-Benz have to wait for at least a year before voting on unionization again. Kimbrell said a vote probably won’t happen next year, but it will happen in less than five years. He believes there’s hope for the UAW in other plants in the south. “Without a union contract, gains can be washed away,” he said. “I would like to encourage those workers to keep pressing forward.”