Reading 2 – Lev Manovich

In Lev Manovich’s book “The Language of the New Media” In Chapter 1, it summarizes the 5 principles of new media, each being, numerical representation, modularity, automation, variability, and transcoding. Variability and transcoding and automation are much more dependent on Numerical representation and modularity. On page 31, Manovich elaborates on the molecular structure of the Internet as it can be defined as infinite and will always evolve. “The World Wide Web as a whole is also completely modular. It consists of numerous Web pages, each consisting of separate media elements”. This means that the web is an enormous platform where it is possible to update itself consistently and will have many small websites hence “ molecules” which form into 1 whole atom. Each principle will correspond with each other such as in Numerical Representation, the whole wide web can be constantly updated and will have new “algorithms” each and every day. Since the web can be easily updated, this will also bring in Automation which Manovich defines as being very dependent on Numerical Representation and Modularity as both have the ability to change the current media into something brand new which is what Automation means. Variability also corresponds towards his belief due to the ability to exist in infinite versions such as the Web will always be here and there will be multiple versions of it and each will mean something different; towards the audience. Lastly, Transcoding connects in this belief due to the changes of old concepts into new ones, for example; the belief that the world is flat has been proven wrong by landing on the moon which has been proven wrong. Manovich’s principles have shaped what new media truly is, and simply it interests me a lot due to how it’s easily relatable after reading the beliefs, he believes.