Category Archives: Uncategorized

MKT 4093 Section DMW  Student Consulting Group M-W 12:50-2:05PM

This section of selected topics is the classroom tie-in with the Park Bench Marketing Group that was created in the fall of 2008 as a fully integrated and multidisciplinary in-house marketing communications group. The group’s capabilities, and therefore the skill-set utilized in the classroom, include advertising, branding, graphic and web design, social media and public relations. The objective of the class is to allow students to utilize what has been taught in the classroom and translates it into a real-world experience by enabling them to work with business professionals, both within and outside Baruch College, on pro-bono projects. These projects are selected based upon their diversified goals and objectives and to provide feedback to the members of Park Bench and to work with them as a team. The class also undertakes projects for members of the class as a marketing incubator.

MKT 4093 section ETR Direct Marketing Echo Competition T-Th 2:30-3:45

The Collegiate ECHO challenge is an opportunity for college students studying marketing to compete and work on a multi-faceted marketing assignment for a major corporation. As a part of the competition, student teams submit marketing plans which include qualitative and quantitative research summaries, strategy outlines, and detailed analytics based on real-world metrics. While only available to students, the Collegiate ECHO Challenge provides professors with teaching resources and the universities that winning students attend with exposure and goodwill.