Prof. Mahima Hada (Ph.D., Penn State) is an Assistant Professor and Director of Marketing Analytics Programs at the Aaronson Department of Marketing and International Business at Baruch College. She teaches Marketing Fundamentals and Marketing Analytics. Her research focuses on using data to analyze firm’s marketing strategies, especially in word-of-mouth and referrals. Her research articles have been published in premier journals like the Journal of International Business Studies and the Journal of Marketing. Prior to joining Academia, she worked for several years in sales and marketing at Dassault Systemes in India, Germany and the South-Asia Pacific area.
