Blogs are the new face of how we express our daily ideas, passions, beliefs and so on forth. Connecting with its reader on a spiritual or intellectual level, is the key to a successful blog. They also can be extremely helpful by requiring the feedback or opinions of their readers. Sparkling templates and dazzling colors alone does not guarantee you a willing reading audience. Rather it is the viewpoint of these writers, who expresses their inner most thoughts, as a means to reach out to a similar audience. This viewpoint or rather a unique voice, appeals to a reader, because of its ability to strike a chord in ones consciousness that resonates with the outlook of the viewer.

            One blog I think connects with its audience is the Wal-Mart blog. As you know, Wal-mart is a huge marketing depot franchise that provides efficient pricing and as well as convenience to its everyday customers everywhere. However with the addition of its blog, it has established itself as being ahead of the competition such as Costco’s, BJ’s and other shopping depots. Wal-Mart frequently puts out information or suggestions as a means to further connect to their already mass clientele and consumers.

 On this site Wal-Mart provides information on its latest products, as well as ideas for up and coming products. The blog’s blog is composed of simple marketing designs, nothing too fancy that would take away from the attention span of the reader.  What makes Wal-Mart different from the other retail stores out there, is the fact that it welcomes its customers to provide feedback to their suggestions. It keeps the viewers updated and informed through blogging, which not many retail stores take advantage of.  This type of communication benefits both the store and customers, for example one of the recent post by Wal-Mart brought up a discussion of how color trends affected the selection laptops. At the end of the post, there was a poll for which color would people prefer to see on the PC’s. Wal-Mart utilizes polls such as these to influence their selection of laptops for their customers benefit, in return the store prospers from its sales.

A blog main purpose is to not talk over its viewers but, instead talk to them and make a connection. As well as in some ways provide useful information that might be beneficial take away information for its followers. Wal-Mart does a great job at informing its consumers of the newest and most recent products they have available. The fact that it also welcomes responses to their suggestions of recommended goods, is additionally great.