When viewing Brooke Shields ad about Calvin Klein Jeans in 1980, I noticed the perspective of the photographer when taking this photo. Since the product being sold was the jeans, the pose that the model has leads directly her leg towards the logo. The colors chosen for this ad: having a light background, and the jeans blue and the shirt red, makes the audience to focus their view towards the product being advertised. The target audience is woman, and the product being sold are the jeans for woman.
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Very good observations, Ana ~ especially about the positioning of Shield’s leg and pointed foot relative to the logo. Keen eye! Also, while this ad, as you rightly point out, is aimed at women ~ since the model was (at that time) the most talked about *teenager* in the world (she was 15 when she did the Calvin ads) ~ the ad was also aimed at teens and tweens (it was almost impossible to walk down the hallways in junior and senior high school and *not* see a girl wearing a pair of Calvins (and, trust me, I did my share of begging until my Mom finally gave in 😉 ) Side note: Shields recently donated one of two pairs her Mom had saved from this legendary ad campaign (print and television ads) to the Metropolitan Museum of Art’s Costume Institute. The pair of jeans (and Richard Avedon’s iconic photograph) were on display in the exhibition, “The Model as Muse” (2009).