Over a decade ago, the Internet was considered “new” media and many political candidates steered away from the platform as its nuance. Currently, American society now turns to Facebook, Twitter, and other blog sites as sources of information.
Wikipedia’s Breakdown of the 2004 Presidential Election.
In the United States during election cycles, the use of social media by presidential candidates has become a way for many voters to be informed of candidates’ positions, views, and their history in government. Like all social media, Facebook pages on candidates have allowed for voters to be swayed by a push of a “like” bottom.
As a result, presidential candidates have had to adapt their campaign strategies to work with these media in a way that will effectively target these audiences.
During the 2004 election between George W. Bush and John Kerry, Twitter was a still in its egg and Facebook still had “The” in the front. Though in its early stages, the heart of social media was still beating, though the candidates had their own means of using the platforms – some more effective than others.
