Barack Obama was able to transform the strategy of using the web to influence voters. He did so by Involvement through Empowerment. His 2008 campaign was the first to truly intergrade the social media into a way of reaching out to voters in a new and innovative way, he made good use to the tools that were already in existence and used by voters in every day life. He was able to reach 5 million online supporters via 15 social networks by the end of his campaign. 
Obamas 2008 had created a vast amount of energy via the social network, he had 2.5 million Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel. His staff had reached out to the world in an original way and made the social media a tool to connect and influence voters. It was not just about creating a Facebook page and a YouTube channel, it was about making them useful by constantly updating and posting new and relative material. The involvement of the social media in campaigns in now considered to be an essential tool since the candidate is involving the voters into his campaign in an easily accessible way that is used on daily basis.
