New Interface and Name for Advertising REDBOOKS

20 06 2017

Advertising REDBOOKS has overhauled the interface recently and rebranded the site as just “REDBOOKS.” If you haven’t been in REDBOOKS for a while, it’s worth taking a peek at what you can find there. If you look up a company, such as Red Robin Gourmet Burgers, you can find:

  • a list of the agencies that provided media buying, brand strategy, marketing, digital media planning, etc.
  • media spend amounts by category (cable TV, spot TV, outdoor, newspapers, etc.)
  • business summary and financials
  • its SIC and NAICS classifications
  • a list of its competitors
  • recent company news

On the A-Z list of databases, there is now a pointer link in the “A-B” tab that says “Advertising REDBOOKS is now called ‘REDBOOKS‘” (the link resolves to the new interface for REDBOOKS) and link in the “Q-R” tab that says “REDBOOKS formerly known as ‘Advertising REDBOOKS.‘” We’ll keep that pointer link until the end of the calendar year.


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