Discussion 6

First glance, I’m very suspicious. Reading the title I thought I was reading too quickly and assumed the last word was message, but no it is indeed massage and the word is spelled as such throughout the reading so it can’t be a typo at this point. The visuals are very unnerving, like this text would be a text a character would be forced to read through in an analog horror video. If the intention is indeed massage, is the author trying to massage our brain through our eyes with all this visual storytelling through the images and their words. When they wrote how the media is an extension of human faculty, is that not just expression or creativity? The effect of the media, the creators’ purpose for its creation, I don’t think is just “the medium is the massage” like they say. The medium is a portion of the meaning, a vessel to hold the message then it could massage our brains with the creator’s intention I suppose.

When it comes to printing, a ditto device, does ditto refer to how printing technology allows someone to publish multiple copies of the same text? Books compared to either newspaper or digital technology I feel provides a different experience towards reading. With news or a phone, there are numerous topics that could be discussed at once, numerous parties trying to grab the reader’s attention through advertisements or headlines, people want you to see this immediately. It could become overwhelming. With books the reader chose the experience to have one on one with the author almost, books usually stick toward one topic and go in depth towards the intricacies. It gives the reader time to process and digest since they are given the chance to marinate in the words as long as they please, the choice to pace themselves. Massaging themselves on their own time.

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