The purpose of reproduction is to spread influence. It announces the presence of what couldn’t be seen before shall be known far and wide. The problem is that it would pale in comparison towards the original. The original work has a set intention and set feelings to invoke but with probably specific setting in mind. Viewing the work and a different medium like a postcard for example would not invoke the same feelings a viewer would receive when seeing the work on its original canvas. There is sacrifice for replication. Physical presence will be lost all in the name to get the word out, a deal that goes towards both ends of the party, 50 50 split, a meet halfway as the reading stated.

Films were often mentioned and it got me thinking about their various viewing experiences. With technology allowing numerous accessible avenues to watch them no one could get the same experience. There are movies and shows recapped or even being segmented to shorts with viewers actively following the viewing. There are common reasons like not being able to commit towards the film in such a formal setting or something related towards attention span. Films aren’t fit for the present day eyes or the current consumers aren’t fit to watch films. They haven’t been meeting halfway for the connection, there isn’t much of the same sentiment to watch films in the current age and so filmmakers have to make the effort to change all in order to catch the consumers attention. It makes me feel unworthy to even view any films because of my few reservations to commit toward a film. It never feels like the right moment to watch a movie but the right time to watch a Youtube video or a short whose viewing sessions wind up longer than typical movie length. Funny.