Most people might not even realize it but media plays an enormous role in their everyday lives. Every single time you walk out onto the street, you are bombarded by over a thousand examples of media in the form of advertising.  There is advertising on everything, and everywhere. The posters stuck to the poles, the labels on purses, the walls on buildings, even the tag on the bag of your shirt. Whether or not a person is conscious of it, media is what affects the way a person makes their decisions. Another way of putting it is: monkey see, monkey do. Public figures in media on ads and commercials are idolized for the way they behave, and for the way they dress. Public figures are sometimes sponsored by companies to wear their product because of this.

Walking down the street as a normal pedestrian, I take notice of my surroundings. I see the iPod ad, the Dunkin’ Donuts poster, the 7Eleven flyer, the huge billboard for treating hemorrhoids. Walking down the street as a normal girl, I take notice of the apparel of many. I see the Burberry rainboots that girl is sporting, the Gucci tote the woman is carrying, the Urban Outfitters jacket that girl is wearing, and the Uggs that dude is rocking in 70 degree weather. But what I also see without recognizing it is the colors of the ad, the wording and the style which makes the clothes and posters so appealing. There is a clear influence on ads on our society but the point I want to make in my paper is that sometimes the influence isn’t always that clear. What makes you chose one product over the other? Just as fans of celebrities scrutinize the celebrity, every single aspect of an ad, no matter how simple it appears to be is scrutinized to the tiniest detail, and even the smallest error can make or break the ad.

Media: