I would like my topic to be about the way the media promotes consumerism amongst young children. From such a young age, children are being showed through numerous commercials to buy, almost worthless products to endorse there hedonistic nature. Not that this is a bad thing, because biologically speak, humans, let alone, animals in general are hedonistic being. The fact that the media industry epitomizes commercials like “Hot wheels”, and “Barbie Play House” as a source of happiness leads me to the conclusion that this can hinder a child’s ability to control him/herself. I consider this to be a successful topic because this is not I problem I feel commonly address in society. Surveys from institutions like A.C. Nielsen Co, a company that measures trends in the media industry, predicts that out of a 65 year old person’s life, 9 years are spend watching Television. This is quiet troubling because this means that advertisers, the same ones responsible to get as many people enticed by a particular product, are responsible for a great portion of the 9 years of an individual’s life spent watching Television. Three examples of sources I will be using are; Social Forces Academic Journal, American Academy of Pediatrics, and The Cambridge Handbook of Psychology and Economic Behavior. In my paper I plan to address how advertisements foster a growing dependability for material items which indirectly endorses narcissism. For example, “Sketchers” the shoe brand, has commercials using the power of aesthetics to draw the attention of kids in, after this, they go on talking about why you need sketchers.