For my podcast I intend to interview the head of operations and marketing for Mented Cosmetics, who I have the ability to get in touch with. It is a brand new beauty brand which is intended to be a inclusive brand for all skin colors. The beauty industry is one that keeps on evolving and is hard to crack into. Cosmetics is something that is relevant to many women in today’s society, especially to college students. There is a lot of talk when it comes to what makes a good cosmetics brand and if it’s worth to spend the money on those brand labels. I’m interested to see how this brand is planning to market themselves as some brands such as Kylie Cosmetics does all of her own marketing without spending a dime as well as what makes this brand different than others out there on the market. This industry is one that keeps on evolving and with every year a new trend is set by them.
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