In this project, I created a customized portfolio website for Fresh’s Consumer Marketing Summer Internship program, featuring a tailored resume, job description analysis, personalized cover letter, and rhetorical analysis.

Through this process, I learned the importance of conducting thorough research before applying to a company such as exploring its website and identifying values or concepts that resonate with me. This research allowed me to craft application materials that felt strategically aligned with the brand. I came to understand that a strong application isn’t just about listing qualifications, It’s about thoughtfully showing how my abilities connect with the position and company culture. This experience also helped me become more confident and skilled in customizing application materials for different roles, while deepening my understanding of how brand image plays a key role in recruitment.

Overall, the project strengthened my professional writing, sharpened my attention to detail, and enhanced my ability to think from a recruiter’s perspective.