https://www.youtube.com/watch?v=g2ERWFMLptw

Within this ad, we are first introduced to Jason Momoa, an internationally known actor. His general image is that he is buff and therefore most typically plays heroic characters ( Aquaman, Conan the Barbarian, Baba Voss) although he does have his claim to villainous characters ( Khal Drogo). His large popularity and presence as an actor allow viewers to relate better to the ad. Within this ad firstly is a claim to Rocket Mortgage’s usage of ethos claiming that their service is reliable because Jason Momoa used it. The belief is that Jason Momoa is so famous he could employ anyone to help with home buying, but he chooses Rocket Mortgage instead and therefore we ( the audience and hopeful consumers) should also employ Rocket Mortgage. Secondly, this ad makes usage of pathos. By introducing an actor well known for his buffs and slimming him down, comically via removing a fat suit/muscle, we viewers are enticed and humored. The irony within the ad creates a sense of disbelief but also acceptance of the interesting and humorous possibility of Jason Momoa actually being skinny. Not only does the ad strip Momoa of his muscles, but it also strips him of his luscious hair – a key indicator that this actor is Jason Momoa. By exposing Jason Momoa as if he truly was someone not like we see on TV, Rocket Mortgage makes the claim that just like Momoa feels more comfortable in his own skin – no pun intended – in his household, us viewers also feel the same way in our households. Rocket Mortgage helps with financing that home and in doing so the ad heightens the effect of Pathos.
In terms of elements within this ad, we do see a claim, support, and warrant. Firstly the claim is Rocket Mortgage is the best service to help finance a mortgage on your house. The support for that claim is that because Jason Momoa uses Rocket Mortgage us the viewers should trust his instinct as he is an internationally well-known actor who has the resources to employ anyone for his financing. But Momoa uses Rocket Mortgage and therefore we should. The warrant is that financing your house allows you security and comfort knowing that the place you feel the safest – your house – is financially secured and will never be taken from you. Overall this ad does a great job in connecting consumers to a product by using rhetoric mechanics.