The advertisement I decided to write about is St. Joseph’s Hospital.

www.youtube.com › watchSt. Joseph’s Hospital Cardiac Patient Testimonial Commercial …

After reading “What is Rhetoric?”, I came to the realization that most things related to technology, such as social media, music, tv shows, websites, and etc. have aspects of rhetoric used. Within this ad by St. Joseph’s hospital, when it comes to the rhetorical triangle, the rhetorical element of pathos is used the most, with logos and ethos being used more sporadically throughout. Pathos is used to appeal to the audience by evoking emotions. Pathos is seen throughout the whole ad; this is because the ad is a testimonial from a patient who has received treatment from the hospital. Testimonials by patients who received treatment makes the audience who also have similar or the same health issues feel connected. It showcases the idea that there are many people out there that need to undergo open-heart surgery like Bob, the patient in the ad, giving a sense of relatability. The background music throughout the ad also goes into the category of pathos. This is because music affects the audience’s emotions. Since the background music was quiet and slow, it gave off the vibe that it is not like one of those fun and exciting ads for six flags, but it was rather a serious ad. With the music being quiet and slow, it enhances the audience’s ability to focus on the testimonial speaker. Ethos is used to convince the audience with a good reputation or trustworthiness. Ethos could be seen in this advertisement in some ways. Ethos could be established with the fact that the advertisement is about a patient who has received surgery in St. Joseph’s hospital. The only person that can accurately talk about their experience within their life is themselves, making this testimonial a credible source. Logos are used to appeal to one’s ability to use logic and reasoning, in other words, facts. Finally, logos is seen when Bob states that his surgery for his aneurysm in his aorta was successful. The entire advertisement is based around Bob’s experience which appeals to the audience’s pathos.